All about Breasts & Bra Sizes
Breasts can start growing as early as age 8 or as late as 13.
Breast Development Stages
Age 8-12: Nipple elevation only. This is a wide age range but we are all different. At first the only thing that will happen is that your nipple will stand out a bit.
Age 13: About a year or so later, your breast bud will form. This stage is called “budding”; your areola (that’s the darker area around the nipple) will get a little bit larger.
Age 14: Another year later, your breasts will start to get more elevated and your areola will widen further.
Age 15-16: Your breast size might stay unchanged, or get fuller. Also your breasts will begin to take shape. Your nipple will stick out and might form a secondary mound.
Age 15-16: Your breasts size might get fuller. Also your breast will begin to take shape. Your nipple will stick out and might form a secondary mound more often
The Complete Guide to Successful Landing Pages
For B2B marketers with long, complex sales cycles, landing pages are an essential tool for generating new leads. However, despite being very straight forward tools, landing pages are rarely optimized to their full potential. The typical landing page loses over half of it’s visitors immediately. This leaves a company with only a tiny portion of visitors being converted to leads. So how do you not only keep visitors on your page, but successfully convert them into leads?
Optimize (and convert)
Keeping the look and feel of a landing page consistent with your brand will help capitalize on familiarity and perceive value.
Forms can make a user uncomfortable. Creating forms with the user in mind helps minimize this feeling and maximize lead generation.
Users have to be enticed to provide their information. Providing an appropriate incentive will dramatically increase conversions.
Perfecting a landing page can take numerous tweaks and revisions. Spend time finding out what works and adjust accordingly
Design & Layout
When you only have a few seconds to capture a prospects interest, a well thought out and optimized layout can make all the difference to a pages success or failure.
- All branding, colors and styles should be consistent with the full website.
- A call to action and value proposition should be clearly visible to visitors.
- Forms should be simple, easy to complete, and displayed prominently.
- Navigation away from or around a landing page should not be provided.
Less is More
- Call to Action
It should be immediately clear to visitors which action a companion would like them to take.
- Value Proposition
A short paragraph or list starting the value in providing information provides a clear incentive to visitors.
One prominently displayed form prevents any confusion for the user on how to complete your call to action.
Although simple, the structure of a form effects a visitors perceived notion of value, risk, and even credibility.
- Get the Essentials
The information collected by a form should be valuable and relevant to a specific goal.
- Limit your Fields
Minimize the number of fields will aid in completion.
- Email Delivery
Sending an offer via email instead of a redirect helps you begin a relationship
A landing page must offer the right incentive to be successful.
Is The Offer:
Is it something a potential client would be interested in? Does it pertain to the appropriate industry and space?
Does it provide a direct benefit to a potential client? Does it help them reach a goal or improve their situation?
Is it appropriate that stage in the sales cycle? Does it help move a prospect closer to buying?
Visitors need to feel like they have made the right decision in providing their information. Provide them with something that will reward them and keep them coming back.
A prospect’s needs change constantly. Target consumers more effectively by developing a wider variety of content for different phases of the buying cycle.
It always comes down to the bottom line, and providing special pricing or promotions can be an easy way to convert leads and keep visitors coming back to a site.
Analyze & Revise
Tracking usage statistics and adjusting strategy are key to achieving landing page success.
- Set Goals
Landing pages should always be designed with a specific purpose in mind. Explicitly stating goals and determining how they will be measured will make it much easier to monitor the success of a landing page
Industries and users are constantly changing and a landing page strategy needs to keep up. If a landing page is not performing, it may be time to make a change.
Identify Key Metrics
10 Ways to Design a Landing Page that Sells
1. Meta titles, description & URLS
Make your page SEO friendly with highly relevant keywords. With relevant titles and meta descriptions, you can drive more quality traffic to your landing page
2. Contact methods
Phone numbers are most commonly found in the top right hand corner. Place your contact number here so your customer can get in touch with you as quickly as possible
3. Compelling headings
A headline will set the expectations of your visitor almost instantly and will help decide if your page is suitable for them or not. Just like a newspaper article, make your headlines powerful and compelling.
The harder to get a product or service is, the more enticing it becomes. Use words like”limited time only” or “This month only” or “Daily sale”
5. Hero Shot
The image needs to be unique to your business and communicate what you do immediately.
6. Bullet Points
long stabs of text tire the eyes quickly. Bullet points are not only easier to read, they make it easier to absorb information.
7. Calls to Action
tell your visitors exactly what you want them to do. Reduce their frustration and confusion by making your instructions large, clear and easy to read.
8. Build Trust
You wouldn’t buy something if you did not trust the company. Use testimonials, case studies or even the logos of companies you’ve worked with to establish creativity.
9. Benefits Trump Features
Include the features of your product or service, but describe them in a way that emphasizes their benefits: how your offering will improve the lives of your customers.
10. Useful Footers
Proving a physical address in your footer shows that you are in established business. Place links for other pages which may interest your readers here in case they want more information
A History of Gold Confiscation
Speculation about the Obama administration confiscating gold, as Roosevelt did in 1933, has recently filled newspapers and blogs. As outrageous as it may seem, the measure is nothing new. After the end of World War II, western households weren’t allowed to own gold bullion. And, Decades before that, people across the world had to face gold nationalization, compulsory purchasing, and guilt-driven donation.
Here are some of the more noteworthy events that might make gold investors sweat:
1. Franklin D. Roosevelt’s Presidential Executive Order 6102 (1933)
On April 5 that year, Roosevelt released an executive order criminalizing the possession of monetary gold by any individual, partnership, association or corporation within the continental United States.
People were required to deliver any gold to the Federal Reserve in exchange for $20 per troy ounce – equivalent to $370 per troy ounce today with inflation
2. Italy’s leader Benito Mussolini passed the “Gold for the Fatherland” initiative (1935)
This involved the donation of rings, necklaces and other forms of gold by Italian citizen in exchange for seal wristbands that read “Gold for the Fatherland.”
35 tones worth of gold was collected then melted down, turned into gold bars and distributed to national banks, in an attempt to combat the country’s economic recession.
To shore up support for public donations it’s said that even Rachele Mussolini donated her own wedding ring to the cause.
3. Germany Takes Czech Gold (1939)
About $97 million worth of gold belonging to the Czechs, and held at the Bank of England, was transferred (read stolen) to the German Reichsbank.
The story goes that after Nazis marched into Prague a communication was sent to the bank requesting the gold be transferred from account #2 to account #17. Despite having been forewarned that any instructions should be ignored, English bankers allowed the transaction to go through which hitch. To mask it, the Reichsbank understated its official reserves in 1939 by $40m relative to the Bank of England’s estimate.
4. Australia’s government makes it legal to seize private citizens’ gold in return for paper money
The ruling, part IV of the Banking Act allowed under the Commonwealth, was “suspended” in Jan.1976.
A statement called ‘Press Released No 29’ by Philip Lynch, treasurer at the time, stated that “gold, apart from wrought gold and gold coins to a limited extent, had to be delivered to the Reserve Bank of Australia within one month of its coming into a person’s possession.”
5. Britain Persecuted gold coin investors
During this period, after Britain left the gold standard, the British pounds was falling – compelling some people to purchase gold overseas.
To stop the pound from falling on the currency markets, the Labour government blocked imports of gold coins and banned a private citizen from owning more than four precious metal coins.
People with a collection larger than four coins had to request a collector’s license and inform the Bank of England. Officers were then to decide whether the owner was a ‘true’ collector. The controls on the gold exchange were lifted 13 years later after Margaret Thatcher administered her first budget reform.
Getting Started with a Mailing List
There is no guarantee that any external marketing platform will say the same forever. If you actively build your email list, you will always have a way of communicating with your clients. Here are 7 simple tips to get you started.
1. Choose a Provider
There are many mailing list providers out there, but by far the most popular for beginners, due to the ease of setting it up and because it’s free to use up to your first 2000 subscribers, is MailChimp.
2. Create Your List
To begin with, you can just create one master list that everyone goes on. You can start segmenting your list, or creating multiple ones, once you get more confident or your business grows to need it.
3. Create a Sign up Form
Create a new page on your website, which tells your customers about the benefits of being on your list. There are many plugins that will let you integrate with MailChimp and other mailing list providers
4. Make it Easy for People to Sign up
Along with your dedicated page, you should have other sign-up forms around your website. The sidebar of your blog is a good place for one, and you can even get a plugin that adds to simple tick box to your blog comment area. A free service such as SumoMe, allows you create ‘scroll boxes’, which pop up as your visitor scrolls down your website or blog. The easier it is for your visitors to sign up, the more like they are to do so.
5. Great Lead Magnet
A lead magnet is a little bit of extra incentive that you can offer people in return for signing up to your list, it should be something that either adds value or is somehow relevant and irresistible for your target clients. To begin with, you can just have one lead magnet, which you can set MailChimp to send automatically in the final ‘welcome’ email
Ideas for Lead Magnets
- A digital Resource
Design a resource, such as a checklist PDF of interest. For example: ‘What to wear to a photo shoot’
- A Discount Code
If you sell physical products a special discount code for subscribers is effective.
- Free Artwork
You could give away a printable file of your artwork. or a desktop wallpaper with your photography
6. Create a Welcome Email
Your welcome email should make your customers feel well, welcome! Let them know what they can expect from you in the future, and don’t forget to upload your lead magnet if you are sending it in this way.
7. Communicate with your List
Once you have people on your list, think of ways to give value to them. Things you could do, exclusive glimpses of work in progress, behind the scenes videos, and advice that solves specific problems for your customers. Also, encourage them to send replies to your emails to show you listen.
8 Steps to Creating a Campaigns Readers Love
1. Determine your Goal
Do you want to advertise a new product? Entice return visits? Ask for RSVPs to an event? Knowing what you want to accomplish with an email campaign helps you determine what to say and who to send it to.
2. Use a recognizable “From” Name
Sending as “FluffyKatLoverrr_77@yahoo.com” looks unprofessional and may come across as spam. Use your business name or, if you provide a highly personalized service to readers who know you, use your name.
3. Pick a Superb Subject Line
After your from name, this is the first thing readers see. Keep it short and relevant. Consider adding humor, an emoji or a sense of urgency to make people take notice.
4. Personalize if Possible
People respond better to their names than to a generic greeting. If your contact lists has first names, incorporate them into your email’s salutation.
5. Call up your Call to Action
What action do you want readers to take? Give them a button or link to learn more, purchase now or download something useful. Whatever you choose, make sure it stands apart from the rest of the email so they don’t miss it.
6. Test, Test and Test Again
Send your email to yourself. Check it on desktop and mobile. Read it aloud. Make sure the pictures download quickly. If it doesn’t sound or look perfect, fix whatever needs help and then test it again.
7. Send Your Campaign
Whether you release it now or schedule it for later, don’t forget to hit the all-important send button.
8. Track the Results
Use a tool like VerticalResponse’s Advanced Reporting to see what resonates with your readers. When you know what gets the most opens and clicks, and how your audience consumes your messages, that helps you build an even better campaign next time.
Bonus Tips for the Seasoned Sender
A/B Test Subject Lines
Test two subject lines to see which one gets the most attention, then use the winning line for the rest of the campaign
Set up Automation
Create a series of emails up front, set them to be released at designated intervals and then wait for the results to roll in.
Segment Your Lists
Get better results when you send relevant campaigns to smaller groups of readers likely to find them useful.
6 Steps to Make Marketing Automation Sales’ Secret Weapon
It’s a common misconception that marketing automation is only for marketers and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth – in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system. Let’s take a look at how marketing automation can improve the workflow between marketing and sales.
1. Get Updates on all Prospects
A sales rep’s day normally begins with a review of active prospects. Which prospects were active most recently? Which need more immediate follow-up? With marketing automation, reps can have an email delivered to their inbox every morning with a list of all their assigned prospects who were active within the past 24 hours.
2. Prioritize your Hottest Leads
Use Lead scoring and grading to prioritize your time. Combined, a lead score and grade can objectively qualify leads so that only high-quality leads are getting passed from marketing to sales. By looking at a lead’s score and grade, sales reps can quickly identify which leads are ready for immediate follow-up, and which are not.
Research shows that 35%-50% of sales opportunities go to the vendor that responds first.
3. Avoid Cold Calls Forever
With marketing automation, prospect activity data is constantly being collected and imported into your system – so you always have access to the most relevant actionable information. Use the behavioral data to prepare for all of your sales calls, then tailor your conversions to your prospects’ needs and interest based on what you know.
4. Stay Updated on Prospect Activities
As your day progress, you’ll want to stay as up-to-date on your prospect activities as possible. Prospect tracking makes it possible for sales reps to stay informed on their prospect’s movements, even during meetings and those well-deserved lunch breaks. Get real-time notifications delivered to your email, CRM or desktop application – and always know when your prospects are active on your site.
61% of all B2B marketers send leads directly to sales. However, only 27% of those leads will be qualified. -MarketingSherpa
5. Nurture Tomorrow’s Leads.
You don’t want to waste large portions of your day following up with leads who aren’t ready to buy. Fortunately, with marketing automation, you don’t have to. Instead of letting these leads slip through the cracks, your marketing team can set up lead nurturing campaigns to automatically nurture leads through the sales process. By providing content to prospects over time, your company will stay top of mind, reducing the risk that prospects will be scooped up by competition.
Companies that excel at lead nurturing generate more 50% sales-ready leads at 33% of lower cost -Foresster Research
5. Track your Efforts
At the end of the day, your marketing team wants to see what’s working and what’s not, so that they can continue to deliver highly-qualified leads to sales. That’s where the closed-loop reporting functionality of marketing automation comes into play. With the ability to map closed deals to the campaigns that created them, your marketing team will always know which channels bring in the best leads.
They can also use features like lifecycle reporting to gauge the health of your sales funnel, allowing them to see opportunities in the pipeline and the length of time that leads are spending in each stage of the sales cycle. With this information, marketers can adjust and improve their strategies so they’re bringing in the most qualified leads possible, maximize speed through the pipelines.
Rock Social Media in 30 Minutes a Day
How the Right Plan and Automation can Save you Time and Make you more Effective
The number of social channels a marketer has to worry about has skyrocketed in the last few years. Where once a marketer could focus on just one or two primary channels, they are now faced with dozens. Many marketers feel overwhelmed by the sheer numbers. So how can the modern marketer run a top notch social program and still keep their sanity? Let’s take a look!
- Why do so many marketers struggle?
Many marketers waste time with no defined strategy
- How can social be more manageable
A well designed and consistently executed plan saves time
- The combined user base of these social channels is more than the entire human population!
Let’s take a look at a streamlined approach to your management of six of the major social networks. Your channel mix may vary from those covered below, you should still identify 2-3 daily activities for your networks and give yourself a time limit for each.
Twitter (10 Minutes)
- Automation Tip
Schedule out your tweets from your automation solution to see all of your schedule tweets in one place
Take a few minutes once or twice a day to respond to any tweets that may have been directed your way.
Schedule out tweets for the next week to promote any recent content or events.
Take a few minutes to share the content of others in your industry to help build relationships
Facebook (6 Minutes)
- Automation Tip
Save time by automatically having your prospects’ social data imported into their lead profiles.
- Respond to Comment & Engage
Respond to any comments on your wall or on your content. Spend a few minutes liking the content of your partners, clients, and thought leaders in your industry.
- Promote & Share Content and Images
Promote your recent content on your page. Highly visual content like videos and graphics will perform the best. Also share some behind the scenes photos of your staff.
LinkedIn (6 Minutes)
- Automation Tip
Use marketing automation to make social posts to multiple outlets, all from within the same interface.
Share your more professional content and notable news on your company profile.
Share your content in related LinkedIn groups and engage in any notable discussions
Ask questions on your page and in relevant groups to start discussions of your own.
Pinterest (4 Minutes)
- Pin Any Recent Internal/External Content
Take a moment to pin any recent visual content. This can include blog images, infographics, or staff photos. Also pin any relevant external content you have found
- Engage with your Recent Pinners
Get social with the people that have pinned your content. Return the favor, comment, or thank them. Saying thanks on a new social channel can be extra engaging.
Google+ (2 Minutes)
- Automation Tip
Gauge prospect interest in your content by seeing who clicks on links shared on your social sites.
- Share any Recent Content to your Circles
Share your recent content on your page and use your circles to segment out only the most relevant audience. Google+ is a great forum for longer posts like articles
- Ask Questions & Start Conversations
Your audience on Google+ is respective to longer form content like engaging questions and discussions. Try to facilitate a conversion between your followers.
Instagram (2 Minutes)
Take your fans behind the scenes with pictures of your staff, events and office space.
Promote across channels by sharing pictures of a recent infographic or slideshare deck
Top 4 Web Design Trend For 2017
1. Better Lazy Loading
The implementation of this feature will allow websites to load images right before they come into the user’s view, to make a seamless user experience.
2. Flat Designs
In the past, web design was focused on filing sites with flashy illustration and crazy animations. Flat Designs focus on simplicity, and centering the entire design to user experience.
in 2017, Flat Design will be adopted by more and more designers, and will continue with its minimalistic attraction.
3. Better Adoption of Mobile Needs
Here are a few interesting stats:
- There are more than 1.2 billion mobile users worldwide
- In the U.s 25% mobile users are mobile-only users
This means that eventually the whole focus of the internet will be transferred from desktop to mobile. In 2017 websites will be more accessible than ever, and will gain more viewers on mobile devices than in any other way. This means our designs have to not only be mobile friendly, but even easier to access on mobile than desktop.
4. Video Background
Videos will find their way into the new year throughout websites; as tutorials, meet and greets, and advertising. However, video used as a website background has become a hip and new way to engage an audience. The age of static images is changing, and as internet gets faster, video will load faster, allowing what was previously impossible, to become a reality
Creating a Sustainable Market Strategy
Tips to Keep Your Email Campaign Fresh All Year Long
Each Earth Day serves as an annual reminder to practice sustainability. As an email marketer, i’s a great time to reflect on your strategies to ensure that your success is long-lasting. With Earth Day approaching, Campaigner has compiled five best practice to help marketers create sustainable email campaigns year-round.
1. Utilize Predictive Analytics
2016 is set to see an almost 50% increase in the use of predictive analytics among email marketers.
Use predictive analytics to determine which elements you should reduce if unsuccessful, reuse for broader outreach, and recycle if they can be modified for another campaign.
2. Integrate video and Interactive Content:
29% of email marketers include video in their content marketing strategy.
Keep your email content fresh by implementing video and interactive content that will engage and entertain your contacts.
3. Engage on Social Media
Over half (55%) of email marketers plan to prioritize social media marketing integration this year.
You’ve already planted the seeds of your message with your customers with your email marketing campaign, so help spread the roots even further through social media.
4. Add Buy Buttons
36% of email marketers report seeing an increase in sales from direct buy button integration.
Integrate buy buttons into your email messages and social media platforms to help your campaign sprout and grow new life via conversions
5. Leverage ‘Little Data’
Two thirds of marketers believe smaller, segmented data provides better insight for marketing strategy and execution than big data.
Instead of thinking big when it comes to contact data, dig deep, root down and analyze more specific contact data to reveal how to best target your messages.