8 Steps to Creating a Campaigns Readers Love
1. Determine your Goal
Do you want to advertise a new product? Entice return visits? Ask for RSVPs to an event? Knowing what you want to accomplish with an email campaign helps you determine what to say and who to send it to.
2. Use a recognizable “From” Name
Sending as “FluffyKatLoverrr_77@yahoo.com” looks unprofessional and may come across as spam. Use your business name or, if you provide a highly personalized service to readers who know you, use your name.
3. Pick a Superb Subject Line
After your from name, this is the first thing readers see. Keep it short and relevant. Consider adding humor, an emoji or a sense of urgency to make people take notice.
4. Personalize if Possible
People respond better to their names than to a generic greeting. If your contact lists has first names, incorporate them into your email’s salutation.
5. Call up your Call to Action
What action do you want readers to take? Give them a button or link to learn more, purchase now or download something useful. Whatever you choose, make sure it stands apart from the rest of the email so they don’t miss it.
6. Test, Test and Test Again
Send your email to yourself. Check it on desktop and mobile. Read it aloud. Make sure the pictures download quickly. If it doesn’t sound or look perfect, fix whatever needs help and then test it again.
7. Send Your Campaign
Whether you release it now or schedule it for later, don’t forget to hit the all-important send button.
8. Track the Results
Use a tool like VerticalResponse’s Advanced Reporting to see what resonates with your readers. When you know what gets the most opens and clicks, and how your audience consumes your messages, that helps you build an even better campaign next time.
Bonus Tips for the Seasoned Sender
A/B Test Subject Lines
Test two subject lines to see which one gets the most attention, then use the winning line for the rest of the campaign
Set up Automation
Create a series of emails up front, set them to be released at designated intervals and then wait for the results to roll in.
Segment Your Lists
Get better results when you send relevant campaigns to smaller groups of readers likely to find them useful.
6 Steps to Make Marketing Automation Sales’ Secret Weapon
It’s a common misconception that marketing automation is only for marketers and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth – in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system. Let’s take a look at how marketing automation can improve the workflow between marketing and sales.
1. Get Updates on all Prospects
A sales rep’s day normally begins with a review of active prospects. Which prospects were active most recently? Which need more immediate follow-up? With marketing automation, reps can have an email delivered to their inbox every morning with a list of all their assigned prospects who were active within the past 24 hours.
2. Prioritize your Hottest Leads
Use Lead scoring and grading to prioritize your time. Combined, a lead score and grade can objectively qualify leads so that only high-quality leads are getting passed from marketing to sales. By looking at a lead’s score and grade, sales reps can quickly identify which leads are ready for immediate follow-up, and which are not.
Research shows that 35%-50% of sales opportunities go to the vendor that responds first.
3. Avoid Cold Calls Forever
With marketing automation, prospect activity data is constantly being collected and imported into your system – so you always have access to the most relevant actionable information. Use the behavioral data to prepare for all of your sales calls, then tailor your conversions to your prospects’ needs and interest based on what you know.
4. Stay Updated on Prospect Activities
As your day progress, you’ll want to stay as up-to-date on your prospect activities as possible. Prospect tracking makes it possible for sales reps to stay informed on their prospect’s movements, even during meetings and those well-deserved lunch breaks. Get real-time notifications delivered to your email, CRM or desktop application – and always know when your prospects are active on your site.
61% of all B2B marketers send leads directly to sales. However, only 27% of those leads will be qualified. -MarketingSherpa
5. Nurture Tomorrow’s Leads.
You don’t want to waste large portions of your day following up with leads who aren’t ready to buy. Fortunately, with marketing automation, you don’t have to. Instead of letting these leads slip through the cracks, your marketing team can set up lead nurturing campaigns to automatically nurture leads through the sales process. By providing content to prospects over time, your company will stay top of mind, reducing the risk that prospects will be scooped up by competition.
Companies that excel at lead nurturing generate more 50% sales-ready leads at 33% of lower cost -Foresster Research
5. Track your Efforts
At the end of the day, your marketing team wants to see what’s working and what’s not, so that they can continue to deliver highly-qualified leads to sales. That’s where the closed-loop reporting functionality of marketing automation comes into play. With the ability to map closed deals to the campaigns that created them, your marketing team will always know which channels bring in the best leads.
They can also use features like lifecycle reporting to gauge the health of your sales funnel, allowing them to see opportunities in the pipeline and the length of time that leads are spending in each stage of the sales cycle. With this information, marketers can adjust and improve their strategies so they’re bringing in the most qualified leads possible, maximize speed through the pipelines.
Rock Social Media in 30 Minutes a Day
How the Right Plan and Automation can Save you Time and Make you more Effective
The number of social channels a marketer has to worry about has skyrocketed in the last few years. Where once a marketer could focus on just one or two primary channels, they are now faced with dozens. Many marketers feel overwhelmed by the sheer numbers. So how can the modern marketer run a top notch social program and still keep their sanity? Let’s take a look!
- Why do so many marketers struggle?
Many marketers waste time with no defined strategy
- How can social be more manageable
A well designed and consistently executed plan saves time
- The combined user base of these social channels is more than the entire human population!
Let’s take a look at a streamlined approach to your management of six of the major social networks. Your channel mix may vary from those covered below, you should still identify 2-3 daily activities for your networks and give yourself a time limit for each.
Twitter (10 Minutes)
- Automation Tip
Schedule out your tweets from your automation solution to see all of your schedule tweets in one place
Take a few minutes once or twice a day to respond to any tweets that may have been directed your way.
Schedule out tweets for the next week to promote any recent content or events.
Take a few minutes to share the content of others in your industry to help build relationships
Facebook (6 Minutes)
- Automation Tip
Save time by automatically having your prospects’ social data imported into their lead profiles.
- Respond to Comment & Engage
Respond to any comments on your wall or on your content. Spend a few minutes liking the content of your partners, clients, and thought leaders in your industry.
- Promote & Share Content and Images
Promote your recent content on your page. Highly visual content like videos and graphics will perform the best. Also share some behind the scenes photos of your staff.
LinkedIn (6 Minutes)
- Automation Tip
Use marketing automation to make social posts to multiple outlets, all from within the same interface.
Share your more professional content and notable news on your company profile.
Share your content in related LinkedIn groups and engage in any notable discussions
Ask questions on your page and in relevant groups to start discussions of your own.
Pinterest (4 Minutes)
- Pin Any Recent Internal/External Content
Take a moment to pin any recent visual content. This can include blog images, infographics, or staff photos. Also pin any relevant external content you have found
- Engage with your Recent Pinners
Get social with the people that have pinned your content. Return the favor, comment, or thank them. Saying thanks on a new social channel can be extra engaging.
Google+ (2 Minutes)
- Automation Tip
Gauge prospect interest in your content by seeing who clicks on links shared on your social sites.
- Share any Recent Content to your Circles
Share your recent content on your page and use your circles to segment out only the most relevant audience. Google+ is a great forum for longer posts like articles
- Ask Questions & Start Conversations
Your audience on Google+ is respective to longer form content like engaging questions and discussions. Try to facilitate a conversion between your followers.
Instagram (2 Minutes)
Take your fans behind the scenes with pictures of your staff, events and office space.
Promote across channels by sharing pictures of a recent infographic or slideshare deck
Top 4 Web Design Trend For 2017
1. Better Lazy Loading
The implementation of this feature will allow websites to load images right before they come into the user’s view, to make a seamless user experience.
2. Flat Designs
In the past, web design was focused on filing sites with flashy illustration and crazy animations. Flat Designs focus on simplicity, and centering the entire design to user experience.
in 2017, Flat Design will be adopted by more and more designers, and will continue with its minimalistic attraction.
3. Better Adoption of Mobile Needs
Here are a few interesting stats:
- There are more than 1.2 billion mobile users worldwide
- In the U.s 25% mobile users are mobile-only users
This means that eventually the whole focus of the internet will be transferred from desktop to mobile. In 2017 websites will be more accessible than ever, and will gain more viewers on mobile devices than in any other way. This means our designs have to not only be mobile friendly, but even easier to access on mobile than desktop.
4. Video Background
Videos will find their way into the new year throughout websites; as tutorials, meet and greets, and advertising. However, video used as a website background has become a hip and new way to engage an audience. The age of static images is changing, and as internet gets faster, video will load faster, allowing what was previously impossible, to become a reality
Creating a Sustainable Market Strategy
Tips to Keep Your Email Campaign Fresh All Year Long
Each Earth Day serves as an annual reminder to practice sustainability. As an email marketer, i’s a great time to reflect on your strategies to ensure that your success is long-lasting. With Earth Day approaching, Campaigner has compiled five best practice to help marketers create sustainable email campaigns year-round.
1. Utilize Predictive Analytics
2016 is set to see an almost 50% increase in the use of predictive analytics among email marketers.
Use predictive analytics to determine which elements you should reduce if unsuccessful, reuse for broader outreach, and recycle if they can be modified for another campaign.
2. Integrate video and Interactive Content:
29% of email marketers include video in their content marketing strategy.
Keep your email content fresh by implementing video and interactive content that will engage and entertain your contacts.
3. Engage on Social Media
Over half (55%) of email marketers plan to prioritize social media marketing integration this year.
You’ve already planted the seeds of your message with your customers with your email marketing campaign, so help spread the roots even further through social media.
4. Add Buy Buttons
36% of email marketers report seeing an increase in sales from direct buy button integration.
Integrate buy buttons into your email messages and social media platforms to help your campaign sprout and grow new life via conversions
5. Leverage ‘Little Data’
Two thirds of marketers believe smaller, segmented data provides better insight for marketing strategy and execution than big data.
Instead of thinking big when it comes to contact data, dig deep, root down and analyze more specific contact data to reveal how to best target your messages.
Creating an Animated Commercial
Have you ever seen an animated piece on TV, whether it’s a commercial or a movie, and asked yourself “how do they do that?” Have you ever wondered what actually goes into creating an animation? To get a better idea of what’s involved, let’s examine the process that was involved when creating a couple animated spots for one of our clients, HealtheConnections:
1. Character Development
After coming up with the initial concept, we first came up with a design for the main character, Frank. Everything else that was designed was based around the look and feel of Frank. After he was finalized, we had to create each additional character, including main characters like violet & Mr. Snickers or the various doctors and nurses that were needed to tell the story,
2. Scene Design
Once we had all the characters ironed out, then the remaining visual pieces had to be created. For example, the background for the opening scene had to be designed – the trees, the house, the street, etc. Next, each of the props had to be created, like Frank’s bike, the stretcher he falls on, the ambulance he enters, everything that was needed to tell the story. This process had to be repeated for every scene that was featured in the piece.
Now that all the visual pieces had been created, they all had to be combined to create the animation. In order to do this, aspect of the story had to be planned out. This included storyboards to show how each scene would progress to the next, the voiceover to narrate the story, and finally, how the characters were going to interact with the props.
4. Keyframing & Animation
Next, everything passed was on the animation stage to create the final piece. This was probably the most difficult step in the process. Every item in the commercial that required motion had to be keyframed to create a fluid story. It needed to look realistic. This included every little movement of a character’s limbs or their facial expressions, every moving prop; and even the “camera” movements to show the linear progression of the theory
5. Music & Sound Effects
Now that we had a completed animation, sound and music needed to be added to give the story more life. Background music was added to help express the feeling of the piece. On top of that, sound effects were inserted for that final touch to make the character interactions a little more realistic
And there you have it! The final commercial then get sent to media stations to be featured on TV.
What Happens One Hour after Drinking a Can of Coke
1. First 10 Minutes
10 teaspoons of sugar hit your system. (100% of your recommended daily intake.) You don’t immediately vomit from the overwhelming sweetness because phosphoric acid cuts the flavour allowing you to keep it down.
2. 20 Minutes
Your blood sugar spikes, causing an insulin burst. Your liver responds to this by turning any sugar it can get its hands on into fat. (there’s plenty of that at this particular moment)
3. 40 Minutes
Caffeine absorption is complete. Your pupils dilate, your bloodpressure rises, as a response your liver dumps more sugar into your bloodstream. The adenosine receptors in your brain are now blocked preventing drowsiness.
4. 45 Minutes
Your body ups your dopamine production stimulating the pleasure centers of your brain. This is physically the same way heroin works, by the way.
5. 60 Minutes
The phosphoric acid binds calcium, magnesium and zinc in your lower intestine, providing a further boost in metabolism. This is compounded by high doses of sugar and artificial sweeteners also increasing the urinary excretion of calcium.
6. >60 Minutes
The caffeine’s diuretic properties come into play. (it makes you have to pee.) It is now assured that you’ll evacuate the bonded calcium, magnesium and zinc that was headed to your bones as well as sodium, electrolyte and water.
7. >60 Minutes
As the rave inside of you dies down you’ll start to have a sugar crash. You may become irritable and/or sluggish. You’ve also now, literally, pissed away all the water that was in the Coke. But not before infusing it with valuable nutrients your body could have used for things like even having the ability to hydrate your system or build strong bones and teeth.
Daily Habits of 8 Top Real Estate Agent
8 top Realtors Reveal the Daily Routine that Makes Them Successful
1. Plan your Day Before it Starts
Take a few minutes the night before and plan your top priorities for the following day. Attack those things first!
2. Write Valuable Blog Content
“The more quality content you publish, the better chance you have to get found by buyersr and sellers. make blogging a priority and you will see results.” – Anita Clark
3. Invest in a Great Website
” You need to spend money to make money. Too many agents don’t invest back into their business. I recommend having a state of the art website” -Bill Gasset
4. Network and Socialize Daily
“I’ve had the most success getting new clients by hosting parties at home. I do several a year, and invite my past clients, neighbors & friends to bring a guest or two with them” Wendy Weir
5. Give to get
When starting out on social media, share & promote the content of other top Realtors. They’ll eventually want to reciprocate and share your yours.
6. Put Clients Needs First
“Anything that helps my clients immediately goes to the top of my list. If you don’t make clients happy nothing else matters.” – Paul Sian
7. Stay up on Social Media
Understand the importance of social media and blogging in real estate. Doesn’t it make sense to put yourself in front of potential buyers and sellers online? –
8. Respond Quickly to Leads
Respond to ALL online leads. You may get the client by default. “many of my clients were surprised that i was the only one who called them back!” – Debbie Drummond.
How to Start Meditating
Don’t try to “calm your mind.” Instead, appreciate the sensations of your breath in the same way that a wine snob tastes a Cabernet. When your mind starts wandering away into thoughts, just recognize that you’re thinking. Then return to appreciating the sensations of your breath.
Long-term meditations show increased size in brain regions associated with emotional regulation. “Larger volumes in these regions might account for meditators’ singular abilities and habits to cultivate positive emotions, retain emotional stability, and engage in mutual behavior,” according to a UCLA study.
Relax your shoulders and arms, letting your hands rest on your thighs. Alternatively, place one hand on another in your lap.
Decide what you’re going to do with your eyes. If you want the experience to be more body-based, close them. If you want to feel more anchored in the space you’re in, keep them open.
If you’re sitting in a chair, keep your feet flat on the floor and your spine straight. If you’re sitting cross-legged on a cushion, the important thing is to have your knees below your hips. If you need a higher seat, make one.
Meditation isn’t about length; it’s about frequency. In the same way you don’t get strong by lifting one giant weight one time, you should try and sit regularly. Five or ten minutes a day is a great start
5 Ways Walmart Uses Data
Big data is an essential part of the strategy of many companies, and Walmart is analyzing data in distinct ways. Below, discover five key areas where Walmart leverages big data to enhance, customize and optimize the shopping experience
1. To Walmart Pharmacies More Efficient
Walmart uses simulations at the pharmacy to find out how many prescriptions are filled in a day and to to determine the busiest times during a day or month. This data helps the pharmacy with staff scheduling and to reduce the amount of time it takes a prescription to be filled.
2. To Improve Store Checkout
Walmart is testing how to use big data to improve the store checkout experience. By using predictive analytics, stores can anticipate demand at certain hours and determine how many associates are needed at the counters. By analyzing the data, Walmart can determine the best forms of checkout for each store: self-checkout and facilitated checkout.
3. To Manage the Steps of a Supply Chain
Walmart uses simulations to track the number of steps from the dock to the store. This allows the company to optimize routes to the shipping dock and track the number of times a product gets touched along the way to the customer. The company also uses data to analyze transportation lanes and routes for the company’s fleet of trucks. The data helps Walmart keep transportation costs down and schedule driver times.
4. To Optimize Product Assortment
Through analysis of customer preferences and shopping patterns, Walmart can accelerate decision-making on how to stock shelves and display merchandise. Big data provides insight on new items discontinued products and which private brands to carry.
5. Personalize the Shopping Experience
Big data allows Walmart to identify a shoppers’s preferences to develop a consistent and delightful shopping experience. If a user is shopping for baby products, Walmart can use data analysis to personalize mobile rollback deals for parents and help them live better by anticipating their needs.