May 2017

6 Tips To Use Audio Effective In E-Learning Courses

6 Tips To Use Audio Effective In E-Learning Courses

  1. Audio Should be in a Conversational Tone
    Make the audio script conversational by using words such as oh, wow, really, that’s great, oh no and so on. It helps to connect the learner with the situations presented in the course better.
  2. Audio Should meet The Quality Standards
    Audio unwanted noise and mismatch between audio and onscreen text and make sure that the audio loads fast to avoid learner frustration.
  3. Use professional Voice 
    professional voice adds depth and richness to your course so, hire professionals for narrating the audio script of the eLearning course.
  4. Try To Use More Than One Audio Character
    Use more than one audio character in the course. For example, in a scenario based approach, you can add avariety of audio characters that make the eLearning course engaging and effective.
  5. Keep It Short And Simple
    lengthy and tedious audio makes the learners feel annoyed and boring and they eventually lose interest. So, it is better to keep the audio simple and short
  6. Avoid ‘Shhh’ and ‘Umm’ Sounds in Audio
    A good soundtrack can create emotional cues. So, be careful and try to avoid unnecessary humming sounds in between the audio narration


The History Of SEO

The History Of SEO

A Look Back Over the 25+ Years Of Search
More than 25 years have passed since the first public website went live. This monumental moment not only changed the way we connect with others, it changed the way we search for information.

  • 1991
    On August 6, 1991, Tim Berners-Lee launched the world’s first website, which is still live today.
  • 1994
    Eric Ward aka ‘Link Moses” created one of the first mainstream link building services. While links had nothing to do with search rankings, they were a powerful way to market your sit, even in 1994

While search as we know it today didn’t exist in 94, Eric Ward’s approach still does. Look for people you want to link based on relevancy and connection. These are the kinds of links Google likes to see and awards.

  • 1998
    The future king of Search was born. Google launched on September 1998 and changed the way search engines deliver relevant results.
  • 2003
    As online marketers learned how to manipulate the rankings by simply stuffing keywords, Google decided to fight back. Nicknamed “FLORIDA”, this first major algorithm updates crushed sites using 90s spam tactics
  • 2005
    It was in this year that we saw the emergence of rel= “nofollow.” The goal was to clean up spammy blog links and comments that were placed solely for ranking purposes
  • Late 2005
    “Jagger” and “Big Daddy” algorithm updates were released. These updates targeted link farms and other suspicious tactics.
  • 2008
    Google released the suggestion box. This tool gave SEOs more insight into how people were searching the web, helping to shift the focus back to the user.

The “suggestion” box gave SEOs a peak at how Google was trying to help the end user. This helped shift the mindset from broad keywords to more specific user focused long-tailed keywords.

  • 2011
    Panda 1.0 was released impacting over 12% of the search results. Google began to place more focus on a site’s content. were impacted greatly.
  • 2012
    Penguin 1.0 was released targeting sites that violated “Google Webmaster Guidelines.” Black Hat SEO was on it’s way out!
  • 2013
    Inbound Marketing becomes “mainstream” and the focus becomes more on content and promotion, rather than traditional SEO best practices

The phase “Content is King” is in full swing and many turn from traditional best practices. While some site owners saw success, many were frustrated by the lack of results from their content marketing strategy

  •  2015
    Google introduces machine leaning algorithm called “RankBrain” with the goal of delivering “smarter” results.
  • 2016
    Andrey Lipattsev, Google’s Head of Search, confirms Google top 3 ranking factors: Links, Contents and RankBrain.

Panda and Penguin sent a shock through the SEO community. Sites that used Black Hat tactics were hit hard, but the ones who stayed true to best practices made it out alive. Google’s focus on content and healthy sites helped turned search back to the users and away from spammy marketers.

While there is much to be learned about RankBrain, one thing we can be sure of, if you follow the rules you will be ok. The goal of any major update is to weed out those who are trying the gain the system. Focusing on the end users should always be an SEO’s goal.

What Does The Future Hold?
Focusing on what may or may not happen won’t do you any good right now. While search is always changing, there are few things that have stayed the same. The internet is and has always been about one thing; making connections.

4 Pillars of SEO

  1. Links
    Links have and will always play a big role in SEO. The key is to find and build relevant links that are mutually beneficial.
  2. Content
    Content is the reason people visit and stay on your site. Without good content, you can’t expect to rank.
  3. Mobile
    With more searches on mobile it essential to not only have a mobile site, but a mobile search strategy.
  4. Local
    Local SEO is key any business looking to draw foot traffic into their stores. It’s more than just maps, apps, social and more!


Signs of a Good SEO Company

Signs Of A Good SEO Company

Signs Of A Good SEO Company

Choosing the right SEO agency for your website can be a difficult business. Do you go with the cheapest option in the hope that they turn out to offer great value for money, or do you go for the company who charge the most money as they should, in theory, provide the highest level of service and results?

  • Long-Term Contracts :
    If you are speaking to an SEO company and they mention that their services ties you down into a long-term contract then it automatically raises suspicion over how effective their campaigns may prove to be. Of course, some agencies might simply tie you into a contract to protect themselves, especially if they’ve had to hire new employees to help with your SEO campaign but, in most cases, there are a lot of agencies that offer a poor quality service that always tend to tie clients into 12, and even 24, month contract. So, if the discussion of a long-term contact comes up then speak to them about this issue especially if it makes you uneasy.
  •  Referrals:
    Many of SEO clients come via referrals and this provides companies with assurance that the SEO agency that they will be using has come recommended by a friend, family member or a business acquaintance. If you’ve not received any recommendations then ask the SEO companies that you are speaking to whether they are happy for you to contact some of their existing/previous clients to discover how happy they are/were with the work that was carried out on their site. That usually helps to sort out weeds from the flowers.
  • Promises:
    No high quality SEO company will ever make stonewall promises to their clients, especially when it comes to timescales, because there is no way of knowing exactly when a client’s positions will start to improve. Sure, we can roughly estimate, but to promise that a certain position will be achieved by a certain date is impossible to do. So, if any SEO companies provide you promise after then it’s safe that you are going to end up disappointed
  • Results:
    Any SEO agency worth their salt will be able to provide you with a number of example of the successful campaigns that they have carried out for their clients, so ask them to provide you with case studies, figures and examples of the work that they have achieved in the past. Also, beware of companies that tell you that they have gained top positions on Google for extremely specific terms. For example, we’ve heard of other companies that have told clients that they’ve gained first page rankings for ‘Second Hand Welding Machines in Matlock, Bath’,which isn’t exactly an overly competitive term to be found for, hence why they probably achieved positive ranking. However, if an SEO agency can provide you with examples of top rankings that they’ve achieved for highly competitive terms then, in most cases you should be onto a winner.
  • Honesty:
    [When a good SEO company is] asked whether a client should run a PPC campaign, and they feel that it wouldn’t benefit them, then they tell them straight, regardless of the fact that it might mean that they’re not taking any additional money for that client each month. This can, of course, work against them from time to time, especially if a potential client is also speaking to another SEO firm that is more than happy to provide false promises and simply tell them what the client wants to hear. However, a [a good SEO company] would rather help their clients spend their money wisely, as that helps to build up a stronger level of trust between them both, which leads to retaining that client for years down the line


Signs of a Good SEO Company

Signs of a Good SEO Company

SEO Strategic Team

SEO Strategic Team

SEO Manager

  1. Social Media
    A social media specialist’s job is to help this small business promote it’s product and services and assist it in boosting its presence online as well
  2. SEO Analyst
    Provide SEO analyst and recommendations in coordination with elements and structure of websites and web pages
  3. Copywriter
    (SEO) copywriter is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of a user’s search list, while still producing readable and persuasive content.
  4. Developer
    Ability to hand code HTML and modify existing static and dynamic web sites by applying current search engine optimization techniques
  5. Link Builder
    Responsible for submitting links to web directories, article syndication websites, press release websites, bookmarking sites, blogs, online forums and other related media.

It is important to understand the different functions of an SEO team and the skills needed for each part of the optimization process. A good SEO team requires all the following:

  • Project management:
    At least one person should develop measurable SEO goals, delegate tasks and follow up to be sure objectives are being achieved.
  • Technical SEO And Data Analysis:
    Any SEO project requires data analysis in the form of keyword research, traffic measurement and goal evaluation. Someone should be able to draw conclusions from the data your SEO efforts produce.
  • Content Creation:
    In many cases, SEO activities require large amounts of new content in the form of articles, infographics and other images. So a creative mind is a must on your SEO team.
  • Link Building:
    Because back links can play a tremendous role in your website’s rankings, SEO teams should have at least one person who will pursue link-building opportunities and solicit back links.
  1. SEO manager to delegate website tasks & pass on info to the SEO analyst
  2. SEO analyst passes on audit reports for the team to work with
  3. Onsite SEO working with developers to optimize for search engines, Keyword research, onsite and offsite strategies
  4. Social media accounts generated to content from articles, Copywriter starts on the press releases and articles onsite and an Infographic SEO specialist
  5.  Developers to work with social media integrating website code, Social media works along side copywriter to gain exposure, Offsite linkbuilding begins & niche submissions, Analyst to track statistics and monitor campains

SEO Strategic Team


10 Great Tips For Athletes To Avoid A Fungal Nail Infection

10 Great Tips For Athletes To Avoid A Fungal Nail Infection

Athletes regularly expose their feet to stress, contamination, and moisture, putting them at high risk for a toenail fungus infection. Here are 10 simple tips to avoid this risky problem:

Trim Your Toenails 

Keep your nails neat and clipped to prevent a place for bacteria to hide and to protect them from trauma caused by pressure from the shoe. Use clean, sanitized scissors or clippers and cut the nail straight across.


Wear Shoes That Fit

A properly fitted shoe means you can fit the worth of your finger between your longest toe and the end of the shoe. The toe box should have plenty of room for your toes. Bring your preferred athletic sock to the store when getting fitted for shoes.


Breathable Is Better

Choose shoes that are made from breathable materials like genuine leather and microfiber leather with mesh upper soles. Runners should avoid shoes with a waterproof/ breathable membrane like Gore-Tax or eVent, as this will trap the moisture


Smart Socks

The best materials are the new synthetic like CoolMax or Smartwool which the moisture away from your feet, dry quickly and retain their shape. Always wear clean socks.


Don’t Forget Flip-Flops

Fungus thrive in public places like gyms, swimming pools and locker rooms. Always wear sandals or flip-flops when walking around these public spaces


Shuffle Your Shoes

Don’t wear the same sweaty shoes 2 days in a row. Buy several pairs and alternate them. Thoroughly dry out your damp shoes, preferably in the sun or with an ultraviolet shoe sanitizer


Sanitize It

Regularly scrub and disinfect your shower with cleanser. If you wear cotton socks, wash them in hot water and add bleach. Spray your shoes with anti-bacterial disinfectant.


Powder Your Peds

Sprinkle an anti-fungal powder in your socks and shoes before your workout to keep fungal spores at bay.


 Take athlete’s Foot Seriously

Left untreated, Athletes Foot can easily turn into nail fungus, which is much harder to cure. Address it immediately with an over the counter treatment.


Soap And Water

Perspiration provides the perfect moist environment for fungus. After a workout wash your feet with soap and warm water and dry them thoroughly.



Today I Found Out… 10 Worm Facts

Today I Found Out… 10 Worm Facts

  1. According to research done at the Rothamsted Experimental Station, depending on soil quality, there can be anywhere from 250,000-1.75 million earthworms per acre of land. Poor quality soil will have closer to the 250,000 range; good quality soil, such as farm land, will have closer to the 1.75 million worms per acre. This means that on an average farm with livestock, the weight of the worms beneath the surface of the land will likely outweigh the livestock that walk on top
  2. Earthworms can consume about 1/2 to 1 times their body weight every day and can process about 10 pounds of organic material per worm per year. They also will eat just about any dead organic matter along with processing a variety of garbage and even tiny rocks into a paste will enrich the soil. They also force air through the underground tunnels they create, thereby aerating the soil as they work, in the process of doing all this, they process and enrich the soil; they aren’t just nature’s garbage disposals, but also natural gardeners.
  3.  Charles Darwin noted the amazing ability of earthworms to bury things in the soil, even entire buildings as they gradually process spoil underneath and ground the buildings having it sink deeper and deeper over time. They are also quite efficient at burying and processing small things like coins and random bits of garbage, which they will literally grab and pull below the surface where they can safely process it.
  4. Earthworms are hermaphrodites (i.e an animal with both male and female organs). So when two worms mate, both worms produce children. The worms mate by getting in more or less a 69 position, exchanging sperm with one another. Much later, a cocoon is then secreted by the clitellum band, which is visible near the front of the worm. This is roughly ring shaped. As it’s sliding out of the secreted ring shaped. As it’s sliding out of the secreted ring the worm deposits its eggs and the other worm’s sperm into the ring. The ring then seals itself once the worm is completely out. Eventually, the baby earthworms emerge fully developed and ready to go process some soil and be the staple of a lot of animal’s diets
  5. Earthworm are able to regenerate most lost segments of their bodies, though this varies somewhat from species to species and the extent of the damage to themselves. In 1972, it was proven that some species of earthworm are able to regenerate to the extent that you can grow two living worms from one bisected worm. However, this is not common among most earthworm species,; with most, the side with the head is the only one that survives, assuming the damage isn’t too extreme.
  6. Earthworms not only work tirelessly throughout their lives cultivating and fertilizing soil for plants to grow, but also form the basis of many types of birds, snakes, moles, hedgehogs, beetles, snails slugs and also are eaten by a variety of mammals such as foxes, bears, etc. Charles Darwin went so far as to say of earthworms, “it may be doubted whether there are many other animals which have played so important a part in the history of the world, as have these lowly organized creatures.” He believed that earthworms are wholly responsible for the top layer of rich soil on the Earth.
  7. South African earthworms can grow as large as 22 feet long, with the average length being 6 feet long. The largest one ever found so far, being 22 feet long was found on a road side in 1967.
  8. Even though earthworms need to breathe, they have no lungs; rather, they breathe through their skin. This is why earthworms surface hazardous for them to do so. The high water content of the soil after heavy rains doesn’t allow gasses to diffuse across their skin so if they don’t surface, they will suffocate and die.
  9. Earthworms have no eyes, but they can sense light, particularly on their front end. They use this sense to make sure they avoid light as much as possible. Most varieties of earthworms cannot handle direct sunlight for long. This is for two reason; first , because they can’t allow the mucus on their skin to dry out or they will suffocate second, because most also can’t handle direct exposure to UV rays for more than a few minutes to an hour. If they are exposed to UV light too long, they will become paralyzed and die quite quickly.
  10. Fossil evidence shows that earthworm-like creatures have been around for at least a half a billion years, surviving the mass extinction of animals about 65 million years ago that finished off the dinosaurs, among others. There have been earthworms that have been discovered as much as 2 miles below the surface of the Earth. Down there, temperatures can reach as high as 160 degrees Fahrenheit. Today, there are about 6000 species of earthworms known, of which about 120 species are widely distributed around the world.

10 worm facts

Project Management Best Practices

Project Management Best Practices

You’re well-read & well-prepared in project management methodologies, risk management, change management, scope management, stakeholder management, & more. But can you remember all those little project management best practices that help work run smoothly?

 Review These Quick & Easy Tips Every Time A New Project Starts To Achieve Greater Success:

  1. Communicate with all project stakeholders from day 1: Team members, managers, project sponsors clients, valued users, etc.
  2. Create a risk response team as the first line of defense when problems occur
  3. Always hold a project kick-off meeting & include everyone.
  4. Start your project with a detailed work definition document – and make all stakeholders sign in agreement
  5. Create a detailed work plan & model if off of previous, similar projects (if possible).
  6. Document everything steps, bottlenecks, changes in scope, etc.
  7. Ask the team for feedback on your management methods & what you can do better to help them
  8. When stakeholders come to you with new project requests, show them how the change will affect your project timeline or budget
  9. If scope changes due to new requests, have everyone sign a new agreement document
  10. Hold a wrap-up meeting after the project ends to discuss lessons learned & ways to improve for next time

Project Management Best Practice

Anatomy Of A Data Scientist

Anatomy Of A Data Scientist

The era of big data has created a talent gap for people who can pull actionable insights out of raw data. The data scientist – called “the sexiest job of the 21st century” by Harvard Business Review – is in demand, with a 15,000% jump in job posts between 2011-2012. In the US, the average salary for these sought-after scientists is around $100,000.

So What Makes A Good Data Scientist?

  • Degreed In Geek
    It doesn’t hurt to have degrees from top operations research, statistics or mathematics programs, such as those at MIT, Stamford, Harvey Mudd, Imperial College London, Cambridge University and the Indian Institute Of technology
  • Problem Solving Powers
    A problem solver at heart who’s able to devise creative solutions to real-world problems. Know how to define those problems precisely, spot elusive patterns and connect the dots.
  • Maathlete
    Strong Math skills are table stakes
  • Suit-Able
    Has the know-how and finesse to be a business leader. Today, data scientists can lead from the backroom to the boardroom.
  • Insight Whisperer
    Can develop unique insights, apply them to solve business problems, and explain them to business people who don’t have PhDs in operation research
  • Quantastic
    Successful data scientists come not only from pure math backgrounds, but also from such fields as engineering, statistics and econometrics. They have programming skills or the ability to learn programming language and represent concept via computer code
  • Curiouser And Curiouser
    Critical thinking and a relentlessly inquisitive nature are the center of an analytic mindset.
  • Agile And Adaptive
    Versatile enough to apply their expertise to multiple industries, from retail to banking, insurance to government, health care to airlines.

It Takes One To Know One:
A true Data Scientist can spot the real idea


The Spy’s ToolKit

The Spy’s Toolkit

  • 500 B.C.: Scytales
    The Spartans and ancient Greeks used scytales — a cylinder wrapped in parchment containing a message — to communicate during military campaigns. To decipher the code, the recipient would place the parchment or other material over a similarly rod.
  • 1466: Alberti Cipher
    Thought to be one of the first polyphabetic ciphers invented, the Alberti Cipher was created by Italian architect and painter Leon Battista Alberti. In it, two disks with engraved letters were laid over one another, allowing messages to be easily written and decoded using the cipher.
  • 1776: ‘Silver Bullets’
    Approximately the same size as a musket ball, silver bullets were small, hollow objects used to conceal messages. Their diminutive stature allowed them to be easily concealed. They could also be swallowed, an improvement that was engineered after earlier lead-based capsules caused lead poisoning and death in spies who engulfed them.
  • 1778: Sympathetic Stain
    Developed by Dr. James Jay, the brother of the nations’s first Supreme Court Chief Justice, John Jay, Sympathetic stain was an invisible ink that required one chemical to pen a message and another to decipher it. Jay gave the ink to George Washington and to Silas Deane, a major revolutionary agent operating out of France. The ink was used to inscribe secret messages from London to the Americas.
  • 1864: ‘Coal Torpedo’
    Developed by the Confederate Secret Service, the ‘coal torpedo’ was a hollowed out iron casting filled with explosives that was painted to look like a piece of coal. It was intended to be planted inside the engine room of a locomotive — though no train attacks have been confirmed. The device is, however, believed to have brought down a number of ships, though documents confirming the attacks were burned during the last days of the war.
  • 1916: Pigeon Camera
    Throughout history, militaries have used pigeons for right about everything, from carrying messages to taking photographs. even stopping along the way to disguise British pigeons as German pigeons. During World War One, armies on both sides used pigeons outfitted with cameras to take reconnaissance photos. One such bird, the American army’s Cher Ami, received the french Army’s distinguished Croix de Guerre for carrying 12 important messages that helped save hundreds of allied lives.
  • 1940s: Playing Card Map
    For POWs during World War Two, the US and British intelligence agencies, in conjunction with the United States Playing Card company, concocted a playing card that had a secret map embedded into it. When soaked, the playing card would split to reveal the map.
  • 1940s: Fake Monopoly Board Game
    During World War Two, the board game maker John Waddington LTD, which owned the rights to produce Parker Brothers’ Monopoly in the UK, partnered with M19, a secret branch of the British Government during WW2 that helped POWs and organized resistance in Europe, to distribute fake board game sets. The classic game, outfitted for POWs contained maps files and compasses disguised as playing pieces, real gold and German currency. The special sets were distinguished from their authentic counterparts by a red dot on the ‘free parking” space. To smuggle them in, the British government set up fictitious charities, so to not risk besmirching the Red Cross.
  • 1950s: M44 Cyanide Gas Gun
    In 1957 and again in 1959, KGB agent Bogdan Stashinsky killed Ukrainian dissidents using a double-barreled hydrogen cyanide gun concealed in a newspaper.
  • 1960s: Microdot Camera
    Possibly the most important spy camera of all time, the Microdot Camera was able to photograph documents and then reproduce them into the size of a miniature dot, which could later be concealed inside a ring, letter pen or object and later read with a microscope .
  • 1960s: Shoe Heel Transmitter
    During the Cold War, foreign diplomats in Eastern Europe preferred to have their suits and dress attire shipped to them from the West. Capitalizing on this, Soviet agents intercepted the parcels and implanted one pair of dress shoes with transmitter and microphone in its heel.
  • 1960s: Rectal Escape Kit
    Yup, the object’s tittle conveys most of its function. This capsule — distributed by CIA — contained small picks, filled and other serrated and blunt edges that could help a spy escape from custody. It was, not so surprisingly, intended to be hidden in the agents rectum.
  • 1965: Kiss Of Death Or Lipstick Pistol
    reportedly carried by KGB agents, the Lipstick Pistol is a 4.5mm firearm hidden inside a lipstick tube.
  • 1970: Model F-21 Buttonhouse Camera
    The KGB developed this crafty (for that era) hidden camera. The lens was concealed in a buttonhole and the operator could take candid snaps by concealing the camera’s release in his/her pocket. The buttonhole camera was especially useful at public events.
  • 1970s: Tree Stump Bug
    Nowadays, solar power is ubiquitous. But in the 1970s, when American spies placed a bug inside a faux tree stump that ran energy, the practice wasn’t so common. The device intercepted communications from a Soviet air station before it was discovered by the Russians and destroyed
  • 1970s: T11 – 51 Dog Doo Transmitter
    You wouldn’t want to touch a piece of poop, which was the logic employed by the US Air Force’s when they created a radio transmitter and homing device that was disguised as dog feces. During the Vietnam War, the transmitter conveyed supply movements at night along the Ho Chi Minh trail.
  • 1970s: Cyanide Glasses
    In the 70s, the CIA developed glasses tipped with a cyanide pellet that American captives could chew through if they were subjected to extreme interrogation and torture, thus killing themselves but protecting their secrets
  • 1978: Bulgarian Umbrella
    Think it’s just a regular umbrella? Think again. In 1978, Bulgarian dissident Georgy Markov was killed in London when an unidentified person jabbed him in the leg with an umbrella tipped with ricin. Markov died four days later and the murder is still unsolved today, though popular speculation points towards the KGB and Bulgarian secret service
  • Modern Day: Nightstand Hardware
    In the modern era, cyber sleuthing maybe the new espionage. The National Security Agency’s Nightstand allows from as far away as 8 miles.
  • Modern Day: Cottonmouth – 1
    While the cottonmouth nay look like a basic USB cord, it’s purpose is much more nefarious; it acts as a wireless bridge to a target that can sneak in and exploit individual computers.


Changing A Car Tire

Changing A Car Tire

Before proceeding make sure your emergency brake is on and that car is on leveled ground

Tools Needed

  • Jack raise / Lower attach
  • Car Jack
  • Tire iron

Location Of spare Tire And Tools 
Tools and spare tire are kept in the trunk underneath the carpet

Jack Points
There are 4 Jacking points. Two located on each side of the car in the locations outlined with green circles. These are the points where the jack is placed when needing to raise the car

  1. Loosing Wheel Bolts
    First, begin by loosening the wheel bolts with the tire iron by turning iron counterclockwise. Do not remove bolts completely.
  2. Raising Car
    Insert the car jack underneath the car jack point making sure it lines up with a groove from the jack. insert lever and raise car turning level clockwise
  3. Removing Tire
    Once car tire is lifted off the ground, continue to unbolt the nuts the rest of the way and pull off the tire. Pull towards yourself.
  4. Replacing Tire
    Put replacement tire on the car and secure with bolts. Screw bolts on with tire iron to hold tire in place
  5. Lowering Car
    Lower car by turning jack lever counterclockwise until jack is fully closed and the car is on the ground.
  6. Tightening Wheels Bolts
    Tighten wheels bolts by turning tire iron clockwise. Tighten one bolt at a time by alternating from one to the other in an “X” direction



Changing A Care Tire