August 2016

What’s in your Coffee

What’s in your Coffee

A guide to understanding the chemicals in the growing and roasting process

Chemicals to be aware of…
Not all coffee is free from harmful chemicals. Coffee often contains small of 4-methylimidazole and acrylamide, two chemicals that have been identified by the national Toxiology program as carcinogens. To avoid these chemicals, it is best to follow these below labels

  • Organic: Organic coffee is produced without artificial chemical substances.
  • Fair Trade: The fair trade certification guarantees that the coffee is produced by farmers who are members of democratically run cooperative and that the final exporter is paid a minimum price and a price premium.
  • Shade-grown: This process is considered more sustainable as it helps reduce soil erosion and has significantly less runoff of surface water.

Like espresso? Espresso has lower concentrations of carcinogens because the chemical has less opportunity to transfer in the brewing process.

Health benefits of drinking coffee:

  • Prevents tooth decay
  • Prevents gallstones
  • Prevents Alzheimer’s Disease
  • Good source of antioxidants

Would you like cream or sugar? Cream changes antioxidant chemistry and likely lesson the effect

The perfect temperature: Coffee roasting occurs between 220 C and 250 C. At lighter roasts, the beans have more flavor from their origin.

Why caffeine might be better for you…

The are multiple solutions to removing caffeine from coffee beans but two of the most commonly used processes are the direct method and the Swiss water process. The direct method rinses in the beans with either ethyl acetate or dichloromethane for 19 hours. this is a synthetic process that often leaves residue, however ethyl acetate is often labelled as natural since it can be derived from fruits and vegetables. The Swiss water process is safer alternative that uses water as a solvent. This process usually result in less flavorful coffee since the water will also extract desirable oil.

How does TAB coffee compare?

The coffee served in TABS is purchased from crooked porch coffee roaster. It is organic roasted locally and fair-trade. They also use the Swiss water process for the decaf blend, but the product is not shade-grown

whats in your coffee

The meaning Of Rice

The meaning Of Rice

A group of scientists working in China and Switzerland have unlocked the code of rice DNA, making GM* rice possible

Below are the composite of a Grain of Rice 

  • Bristle
  • Palea
  • Lemma
  • Peri Carp
  • Tegmen
  • Aleurone layer
  • Starchy endosperm
  • Embryo
  • Scutellum
  • Epiblast
  • Plumule
  • Rachilia
  • Radide
  • Sterile lemmas

The Rice Genome

  • Cutosine
  • Guanine
  • Adenine
  • Thymine

The DNA Molecule

  • The DNA molecule is held together by chemicals called bases
  • These form the letters for the ‘Code of Life’. There are 12 of these chromosomes in the rice genome
  • Rice uses the DNA calls to make proteins




The meaning of rice

Caffeine: America’s Addiction

Caffeine: America’s Addiction

Dating back to the early 1900’s, caffeine has been the drug of choice for many people with over 80% of Americans consuming caffeine daily, Facts and effects of caffeine should be recognized

  • Caffeine was ones isolated from coffee in 1820
  • One 8 oz. can of red bull contains 80 mg of caffeine. That is twice the amount in a Mr. Pibb and four times the amount in a chocolate slim fast.
  • Caffeine can be found in over 60 plants such as coffee beans, tea leaves, guarana, kola nuts, yerba mate etc
  • It is not just drinks, many foods are full of caffeine too. The amount of caffeine a product contains is not on the food label
  • Ben and Jerry’s coffee flavored ice cream contains 68mg of caffeine
  • A Hershey special dark chocolate bar contains 31mg of caffeine
  • A cup of chocolate pudding contains 9mg of caffeine
  • There are three top sources of caffeine in adults:  coffee 70%, Soda 16% and Tea 12%
  • The word caffeine came from the German word kaffee and french word cafe, each meaning coffee
  • Caffeine has a greater effect on men than women. These effects start just 10 minutes after it’s first consumed
  • Since 2000, caffeine has been banned by the Olympic committee
  • Caffeine in athletics has been linked to the belief that it can enhance their physical, as well as, mental performance. Caffeine can improve the athletes endurance in sports where long term stamina is needed.
  • Caffeine can be lethal! A fatal dose for adults has shown to be more than 10 grams, which would be drinking 80-100 cups of coffee in rapid succession
  • Caffeine may be useful as part of a weight control program because it increases the rate at which the body burns calories for three or more hours after being consumed
  • The chemically correct name for caffeine is 1,3,7 trimethylxanthine.
  • Despite the act of ‘decaffeinating’ a drink, many decaffeinated drinks still contain trace amount of caffeine. About 2% of the original still remains in deaf drinks
  • Even when moderate amounts of caffeine are withdrawn for 18-24 hours, one may feel symptoms such as depression  and poor concentration.

Caffeine is the most commonly used mood- altering drug in the world.

its national coffee day coffee lovers unite

The Coffee Facts

The Coffee Facts

The Bean Belt
All of the worlds coffee grows here, found between the topics of cancer and Capricorn

Top 5 Coffee Producers

33% of the worlds coffee is produced in Brazil

  1. Brazil
  2. Vietnam
  3. Columbia
  4. Indonesia
  5. Ethiopia

Top 5 Coffee Consumers

56% of adults in the United States drink coffee and None of the coffee consuming countries are located in the bean belt

  1. United States
  2. Germany
  3. Italy
  4. Japan
  5. France

2ND MOST traded commodity in the world just second to oil

Commonly Used Beans

1. Arabica Beans 

  • Mildly aromatic
  • Naturally lesser caffeine
  • Grown at altitudes above 800m
  • 70% of all coffee beans grown

2. Robusta Beans

  • Bitter Tasting
  • Has Twice the caffeine
  • Grown at lower altitudes
  • Used for everyday instant coffees

Other interesting facts includes:

  1. 65% of coffee consumption takes place during breakfast hours
  2. COFFEE BEANS CONTAINS  CAFFEINE Which is a white crystalline xanthine alkaloid that acts as a stimulant drug, WHICH HELPS (when taken in moderation)
  • Increases attention and memory performance
  • Increases dopamine level making you feel happier
  • Decrease risk of heart diseases
  • Increases physical performance & muscular recovery

Caffeine consumption above 650MG about 8-10 cups of coffee a day can cause longer term effects like chronic insomnia, persistent anxiety, depression and stomach ulcer

The most expensive coffee in the world is KOPI LUWAK
From Indonesia Made from coffee beans eaten, partly digested and then excreted by the common palm civet, A weasel-like animal, It sells for more than $600 a pound averaging $50 a cup of coffee

  • 35%  Of coffee drinkers prefer their coffee black
  • 2ND MOST Popular drink in the world after water


Coffee Facts With Your Cupof Coffee infographic

International Coffee Day

International Coffee Day

Did You Know?

  1. Guys Crave The Jolt
    One-Third of men  drinks 3-4 cups of coffee per day more than women
  2. Women Are More Patient
    Women are willing to wait in line up to 16% longer than men for a cup of coffee
  3. The Young Spend More And Like Their Coffee Cold
    People ages 18-24 are willing to spend $3 for a standard cup of coffee
  4. Women Are More Likely To Drink Their Coffee Fancied
    Women are 59% more likely to drink lattes, cappuccinos or espressos than men

Each Region Has It Own Coffee Preference

  • The Midwest drink their coffee black
  • The west is more likely to get a little fancy & prefer lattes, cappuccinos and espressos
  • The Northeast drinks their coffee with milk only
  • The south drinks their coffee with milk and sugar

how america takes its coffee

Coffee Break

Coffee Break

This month in our coffee filled issue, we want to know how often Malaysians get their quick coffee fix and whats their favorite kind of coffee. Do this describe your coffee habit too?

Are you a coffee or a tea person?

  • 81.2% Coffee
  • 18.8% Tea

Your type of coffee

  •  43.8% Cappuccino
  •  18.8% Latte
  • 25% Vienna Coffee, mocha
  • 6.2% Americano
  • 6.2% Affogato

Do you often stay in a cafe to drink your coffee as opposed to taking it “to go”?

  • 37.5% Yes all the time
  • 62.5% Sometimes

How often do you drink coffee?

  • 6.3% 1 cup per week
  • 6.3% Less than one cup per week
  • 18.8% Less than one cup per day but greater than one cup per week
  • 25% A cup per day
  • 43.8% 2-3 cups per day
  • 0% Greater than 6 cups per day

Can you survive without a cup of coffee for a week?

  • 37.5% Yes I’am not a caffeine addict
  • 43.8% No I’ll be a complete wreck
  • 18.8% I would think so

Whats your favorite type of coffee when you’re making a cup at home

  • 50% Gourmet coffee
  • 25% White coffee
  • 12% Local coffee
  • 12.5% 3-in-1 Coffee


The World of Coffee

The world of Coffee

Coffee Cherries
The coffee bean is actually the seed of a cherry like fruit that turns bright red when ready to be poked. there are two coffee bean per cherry. The pea-berry variedal, however contains only one much smaller bean

Coffee beans
There are two different type of coffee bean. The arabica and the Robusta, Arabica beans are considered to be the best quality, but can only be grown above 2000 feet while the Robusta can grow lower down.

Beans are roasted in a large drums at up to 288 degrees centigrade. At about 204 degrees centigrade, beans make a croaking sound-first crack is marking the beginning of light roasts- Second crack is the dividing point between medium and dark, roasts happens when the beans are at about 224 degrees centigrade

The Coffee belt
The coffee belt or bean belt extends above and below the equator in line with the tropics of cancer and Capricorn. All commercially grown coffee comes from this area.

Top 5 Coffee Producing Countries By Volume

  • Columbia
  • Brazil
  • Ethiopia
  • Vietnam
  • Indonesia

Tips For Making A Great Coffee

  1. Freshness
     Always use good quality, freshly roasted coffee. for extra freshness  grind your own beans
  2. Cold Water
    Use fresh, clean water, preferably filtered. Don’t use mineral water as it can taint the taste of the coffee
  3. Storage
    Store coffee in an alright container in a cool, dry cupboard – never in the fridge or freezer as this introduces moisture
  4. Measure
    As a general rule use 10-20g of coffee – Approximately a heaped desert spoon – per mug (200ml)

Other Interesting Facts:

  • World coffee production is 7 million tonnes per year
  • World coffee Consumption is 500 billion  cups per year
  • Caffeine is 100mg  per 150ml cup
  • countries growing coffee is 50+ employing – 25m people
  • Coffee Trees is 4 billion in Brazil
  • Top consumers is  Finland  12kg / per year  


World of Coffee

The Vehicles of Star Wars

The Vehicles of Star Wars

Lets see the vehicles and their names

  • A-Wing Fighter
  • AT-AT Walker
  • AT-ST Walker
  • 74z Speeder Bikes
  • The Millennium Falcon
  • Star Destroyer
  • B-Wing Fighters
  • Tie Fighters
  • X34 Land Speeder
  • Marauder Cauvette
  • Shieldship
  • Anakin’s Pod Racer
  • T47 Air Speeder
  • AT-PT Walker
  • Slave II
  • T-16 Sky Hopper
  • X-Wing Fighter
  • Naboo N-1 Fighter

The Vehicles of Star Wars


Norwegian E-commerce

Norwegian E-commerce

What you need to know to sell online in Norway

  • Population: 5,000,000 in 2011 – This is some of the most experienced online shoppers in the world and they know exactly how things work. Treat them well and you will have happy and returning customers.

How Norwegians investigate before they purchase:

  • Using a search engine (usually Google): 64%
  • Using price comparison sites: 58%
  • Reading reviews by other buyers: 49%
  • Looking at products in a mail order catalogue: 21%
  • Trying out or looking at products in retail store: 21%
  • Using social media for research: 21%

How Norwegians prefer to pay online:

  • Invoice: 18%
  • Online banking: 10%
  • Debt or credit card: 59%
  • PayPal: 12%

Purchases during 12 months:

  • Men: 1.275 EUR
  • Woman: 665 EUR

What Norwegians buy online:

  • Electronics (including computers and gadgets): 52%
  • Books and audiobooks: 40%
  • Clothes/shoes: 40%
  • Movies: 29%
  • Music CDs: 21%

Most common reason for people in The Nordic countries, to look for products outside their own country:

  • Bigger range on foreign site: 10%
  • Cheaper than local sites: 41%
  • The product is not available on local sites: 50%
  • Fun fact: China beats Denmark and Sweden. Norwegians choose Chine above Denmark when they buy online abroad.

What you have to do to be successful:

  • Communicate clearly about prices, VAT and other costs.
  • Respect. You deal with experienced international oriented online shoppers

What will hurt your conversion rate:

  • If you think the Norwegians will take care of the custom handling, when your products cross the EU border
  • If you don’t deliver on your promises, One out of 5 will check you on social media

Other interesting facts:

  • Total value of the online market in 2011: 2,9 billion EUR
  • 410.00 Twitter Accounts (highest penetration in the nordic countries)
  • 57% uses facebook
  • Norway is outside EU, it complicates things. This is one of the least competitive e-commerce markets, but still with experienced online shoppers with strong economy.

Norwegian E-commerce - What you need to know to sell online in Norway

Norway – From top to bottom

Norway – From top to bottom

High mountain peaks and plateaus
44% of Norway is mountains, the tallest one being Galdhøpiggen at 2,469 meters

Midnight sun and bright summer night
During summer, the sun never sets. Capture this magnificent experience on a midnight sun cruise or safari before the darkness of winter arrives

Festivals in the mountains
Norwegians love their festivals and their mountains, so it’s no wonder they found a way to combine them

Seasons, weather and climate
Due to the Gulf Stream and warm air currents, Norway has a friendlier climate than the latitude indicates.

Watch the eagles soar
The white-tailed sea eagle is Europe’s biggest bird of prey, and the largest European population of these majestic birds can be found in coastal Norway

Huge glaciers consist of ice thousands of years old, and with an experienced guide you can traverse them in safety

Norway - From top to bottom