Facebook Marketing Strategy
Facebook Marketing Strategy
Fans
- Attract targeted fans ONLY
- Friends of fans expand reach
- Engage w/fans – WOW them!
- Speak your fans’ language
- Ask fans to share your post
- Boost posts for best reach
- Mine insights for fan data
- Experiment w/posts to see what works best
Engagement
- Reward fans who tag your biz
- Link to an article, video
- Include call-to-action
- Fan contest for sharing
- Post compelling photo
- Add a like box to website
- Keep text short, to the point
- Add like button to website
Time line
- 851×315 Timeline dimension
- 180×180 profile photo size
- Add call to action to cover
- Announce promotions here
- Changes appear in newsfeed
- Printed posts = visibility\Capture contact info w/app
- 3 sec to tell people essentials
Ads
- A must for 2016 to reach audience
- Identify ad goal: traffic, lead, sale?
- Boost post is simplest way to start
- Target warm leads: people who already know you
- Local? Target geographically
- Analyze ad reports to find best ROI
- Adapt ads based on report analysis
- Be persistent: go from fan to lead to sale
Insights
- Rank top posts by reach/share
- Note time of posts w/greatest Reach
- Identify where Page Likes came from
- “People Engaged” fans most valuable
- Where are #28 located geographically?
- Schedule posts for best reach to #28
- Identify most viewed Sections
- Actions on page tells you where people clicked
Visual Content
- Images, videos work best
- Video gets Huge reach
- Livestream with FB Live
- Use Canva.com for images
- 20% of image can be text
- Add GIFs to attract attention
- Meme images go viral
- Post images: 400px square
- Ad images: 1200×600 px
Monetization
- Get a large focused fan base
- Display CTA on cover
- Offer freebie as lead gen
- Capture email marketing
- Use targeted ads wisely
- Review insights monthly
- Lead-to-sale takes time
Contests
- Award a price to fans who share
- Integrate contest from your website
- Host a joint contest w/colleagues
- Crowdsource new product ideas
- Ask fans to vote for their favorite
- Photo contests generate most activity
- Make entering contest simple
- Give away gift card toward your products
