Your Digital Marketing Map
A website is your identity, your brand online. Building a user-friendly website is the first step to digital marketing success.
2. Landing Pages
Companies with 30 or more landing pages generate 7 times more leads than those with few than 10.
3. Web Analytics
6% is the average businesses spend of marketing budgets on analytics. This is important to make sure that the other 94% are spent wisely.
4. Mobile Advertising
Smartphone users who download a branded app buy 40.4% more of the brand’s products /services
5. Online Display Ads
The U.S. account for 24.7% of global online display impressions.
6. Email Marketing
89% of marketers said email is their primary channel for lead generation.
7. Pay Per Click
Sponsored results accounts for 64.6% of clicks for keywords search that imply high commercial intent.
70% of the links search users click are organic.
Content is King. Good powerful content, whether its words, videos or pictures attract consumers, and establish your brand, the brand’s products/services
10. Explainer Videos
Viewers are 12% more likely to purchase a product after watching a product video.
Businesses which use infographics grow in traffic on an average of 12% more than those who don’t.
Companies that blog have indexed page, and 97% more inbound links.
13. Social Media
Social media is the most powerful platform where you can market your business & increase its brand value.
Best Advertising Options for Small Businesses
Best Advertising Options for Small Businesses
Don’t have any bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.
Publish Great Content
It’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc.
Create Instructional Media
Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off craigslist. Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your regular old iPhone! If videos sounds like too much of a challenge, try making slide decks and sharing them on slideShare.
Get Ad Promo Credits
While massive campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offering. Check and see if yours does.
Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful too when used strategically. It is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.
To win Reddit, share only truly awesome content, and post only to extreme niches. In Reddit, there are subcategories (known as subreddits) that deal with some of the narrowest, most specific interests in existence. There’s a subreddit for lockpicking (/r/lockpicking), a subreddit for unicycles (/r/unicycling). Find our niche and dominate.
Be a Savvy Social Networker
Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. And Instagram in there too if your business is image-oriented.
Plan your Attack
Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Is the decision maker the CTO or the company, the director of human resources, or a 37-year-old working mom? Will you find them on Twitter, Google Plus, Pinterest, Facebook, YouTube or Instagram? What about in-person networking at local business meetings? Will you find people at those meeting who are likely prospects or who know and could recommend you to likely prospects? Will customers be searching for your type of production on Google or Bing? Do you want to start promoting your business to them at the start of their buying cycle, or when they’re about ready to pull out their credit card and make the purchase. Write your answers down, and refer to them before you start any new marketing tactic. Use this marketing plan worksheet to gather your information.
If you Don’t Have Website, Get One Set Up
If you can’t afford to have someone custom-design your website, put your site up using one of the company like Wix, SquareSpace or Godaddy that provide templates and tools that make it easy to create a basic website.
Set up a Listing for your business in Search Engine Local Directories
Google and Bing both offer a free listing for local businesses. To get listed on Google, go to Google My Business. To get listed on Bing, go to Bing Places Business. Yahoo charges for local listings, but you get listed on a lot more than Yahoo if you buy their service. The service, called Yahoo Localworks, costs $29.99 a month and lists you in 50 directories including Yahoo Local, Yelp, WhitePages, Bing, Mapquest and more. The benefit of paying: You have a single location to enter your data to make it consistent and available on multiple online directories that your customers might search to find what you sell.
Sign Up for an Email Service
Send an email newsletter and/or promotional offers to customers and prospects for your business. Be sure you ask for permission to send email before putting any person’s email name on your list. One good way to build a permission-based email list of people who want your mailings is to give something away. It could be a free ebook, or even tip-sheet on how to do something related to your business. If you’re a health coach, for instance, you might offer people who sign up for your free newsletter a tip sheet with ” 10 Ways Ways To Lose Weight Without Going on a Diet.” If you don’t have anything to give away, try offering a signup discount on products or services as an incentive. An email service like Constant Contact* makes it easy to manage your list and send professional-looking mailings.
Attend Meetings for Professional Groups
Attend groups such as Chamber of Commerce, other local business groups. local chapters of national groups such as NAWBO, or civic associations. Have business cards in a pocket where they are easily reachable. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.
Best Advertising Options for Small Businesses
The Benefits of Affiliate Marketing
What is it?
Performance-Based marketing in which you reward people for sending you customers.
Affiliate marketing is performance based. This means you ONLY pay a commission when a specific action is taken. Specific action can include opting into your mailing list, or actually buying your offer! This means NO payment without results!
2. Easy Tracking
No matter what affiliate program solution you choose, they all include easy ways to track where your sales are coming from. You will know which affiliates are sending sales, as well as other helpful info like: click through rates, site views, etc…
When you have an affiliate program, your affiliates will use a wide variety of techniques to drive traffic to your offer. This means you can take full advantage of all the online marketing tactics (SEO, Social Networking, Blogging and Email marketing) without doing all the heavy lifting.
Affiliate marketing is a massive industry all on it’s own. Forrester projected affiliate sales to top $4 billion in 2014. They also project an annual compound growth rate of about 16%!
5. Time & Energy
Compared to traditional online marketing tactics (i.e. SEO, content marketing, paid ads) affiliate marketing takes much less effort. Most of the work is setting u your affiliate program. Once that is done, you leave most of the heavy lifting to your affiliates.
5 Step Content Marketing Checklist
1. Planning & Researching Your Topic
- Use Google keyword planner to find relevant keyword phrases that people are searching for to use in your post
- Search Twitter for popular topics related to your keyword and pay attention to the ones getting the most retweets and favorites
- Do a quick Google search to see other pages that are ranking for that keyword\
- Create a list of major points you want to get across in your post
2. Writing Your Content
- Don’t let paragraphs get too long – they should break up every 2-3 lines or roughly every 75-100 words
- Try to include an image for every 300 words of text
- Use sub headers to segment sections and break up your article for easy reading/scanning
- Create a compelling headline (ideal length: 55 characters)
- Make use of bullets and lists where applicable
- Link to other valuable resources in your article (webpages or your other blog posts) where relevant
- Spell check!
3. Optimize Your Content For Search
- Aim for 1000-1500 words for a blog post – that is the Google *sweet post* for SEO based on research from sepIQ
- Place your SEO keyword into your blog title
- Include your SEO keyword in at least one H2 header
- Place your SEO keyword at the very beginning of your title and H2 header for optimal results
4. Make It Shareable
- Create a custom graphic that shows the title of your blog in an attractive way to increase shares on pinterest and other networks
- Use Click to Tweet to include tweetable quotes and state throughout your blog
- Create or curate an infographic relevant to your chosen topic and include it in your post
- Include slideshare presentation or a video
5. Promote Your Content
- Send an update to your email list with a link to your blog post
- Share your blog post on Facebook and make sure your image is optimized to look good in Facebook link preview for optimal click-through rates
- Share on Twitter and include your custom title graphic
- Share on Pinterest using the custom title graphic
- Pin to relevant shared Pinterest boards to increase exposure
- Share your blog post as a status update on LinkedIn on your personal profile and your LinkedIn company page
- Share in relevant LinkedIn by creating a discussion around your topic and including the link as a reference
- Share your post to Google+ to your personal profile and company profile
- Find niche Facebook groups and Google+ communities to share your post by creating discussion about it
- Consider using Facebook ads or LinkedIn Sponsored updates to run targeted ads to promote your content
- Use a social sharing plugin like Digg Digg or Flare that allows for easy social sharing directly from your blog but be aware of the etiquette of each site’s community before posting.
The 7 Step Affiliate Marketing Guide For Newbies
A website is a great place to start affiliate marketing. The quickest and easiest way to set up a website is WordPress. A self hosted WordPress installation is the perfect start for an affiliate marketer.
- Choose A Topic (Niche)
Choosing a topic for your website is an important step. When starting out, it is suggested you choose ONE topic that you are interested or passionate about. This way it will be easier to add contents to your website.
You will want to add content to your website on a regular basis. Using a web platform like WordPress makes that easier. The content should be high quality and original. Ensure that your content is interesting or helpful. High quality, consistently added content is the key to a successful website.
- Find Offers
Find offers that match your content. There are many different offers online so you can monetize just about any passion. Most major online retailers have affiliate programs. Some of the most popular are: Amazon, Ebay, Clickbank, Commission Junction, Share a sale, Linkshare, Google
- Add Your Ads/Links
These sites will give you affiliate links or html ad code to put your site. Add the links/ads to your website. If you used WordPress you can add the ads to your side bar and/or individual posts.
- Your Traffic Acts
When someone on your websites clicks an ad or link and then buys -you earn a commission! Some affiliate offers don’t even require a purchase, just an action to be taken like your referral signing up for a free trial.
- You Get Paid!
You will get paid by whatever affiliate companies you use to monetize your website. Make sure you check the terms and conditions of each network. There are different payout thresholds, methods and requirements on each site. Each site will also have it’s own report system so you can check out how many people are clicking your link/ads, how much you have earned and how many people have seen your ads/links.
- Repeat What Works
When you have a successful affiliate website you know what goes into making one. Now you can create other affiliate sites based on different niches. Just took what worked from your first site and apply it to your second. This will make you grow your income exponentially.