How to Get More Facebook Shares
14 ways to boost visibility and inspire viral sharing on Facebook
- Be Consistent
Posts 5 times a week so you’re “top of mind” for your fans
- Time it Right
The best time to post will depend on the type of business you’re in. For example, restaurants consistently get the best engagement from 7 am to 12 pm; retailers from 8 am to 2 pm.*
- Use Eye-Catching Images
Alternate photos and video with text-only updates.
- Keep it Short
Posts between 100 and 150 characters (fewer than 3 lines of text) see 60% more likes, comments and shares than longer posts,*
- Be Relevant
Your content should let your audience know that you know who they are.
- Use Your Authentic Voice
People are your fans and friends because they like what you do. Your voice on Facebook should be true to your brand.
- Include a Call to Action
If you ask your fans to share, like or Comment, they are more likely to do so.
- Be Creative With Apps
Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.
- Have a Sense of Urgency
Include up-to-minute tips and whenever possible, dispel (myths are rampant on Facebook!).
- Offer Value
Before you share something on Facebook, ask yourself if you think your fans will find value in the content.
- Be Entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
- Be Educational
People love to share how-to guides and tips. Bonus: It’s easy to link to detailed content from Facebook.
- Make a List
Lists, in the forms of an inforgraphic or a PDF, are great for sharing. Some of the most shared content have titles like”7 ways….” or *10 things…*
- Be Reasonable
Tailor your content to the season or an upcoming holiday.