How to Get More Facebook Shares

14 ways to boost visibility and inspire viral sharing on Facebook

  1. Be Consistent
    Posts 5 times a week so you’re “top of mind” for your fans
  2. Time it Right
    The best time to post will depend on the type of business you’re in. For example, restaurants consistently get the best engagement from 7 am to 12 pm; retailers from 8 am to 2 pm.*
  3. Use Eye-Catching Images 
    Alternate photos and video with text-only updates.
  4. Keep it Short
    Posts between 100 and 150 characters (fewer than 3 lines of text) see 60% more likes, comments and shares than longer posts,*
  5. Be Relevant
    Your content should let your audience know that you know who they are.
  6. Use Your Authentic Voice
    People are your fans and friends because they like what you do. Your voice on Facebook should be true to your brand.
  7. Include a Call to Action
    If you ask your fans to share, like or Comment, they are more likely to do so.
  8. Be Creative With Apps
    Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.
  9. Have a Sense of Urgency
    Include up-to-minute tips and whenever possible, dispel (myths are rampant on Facebook!).
  10. Offer Value
    Before you share something on Facebook, ask yourself if you think your fans will find value in the content.
  11. Be Entertaining
    If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
  12. Be Educational
    People love to share how-to guides and tips. Bonus: It’s easy to link to detailed content from Facebook.
  13. Make a List
    Lists, in the forms of an inforgraphic or a PDF, are great for sharing. Some of the most shared content have titles like”7 ways….” or *10 things…*
  14. Be Reasonable 
    Tailor your content to the season or an upcoming holiday.

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