Tweeter Marketing #TweetSheet
Tweeter Marketing #TweetSheet
Profile
- Create a custom background
- Use a headshot for photo
- Be detailed in your bio
- Use SEO keywords in Bio
- Link to your website/blog
- Don’t use logo or egg for photo
- Add more details in background
Listen
- Use app to organize tweets
- Organize followers in lists
- Follow tweets by hashtag
- Monitor your brand tweets
- Create lists for competition
- Schedule tweets for future
- Follow Twitter chats
- Monitor buzz around events
Integrate
- Add buttons to blog & individual posts
- Feed tweets to blog & Facebook tab
- Add twitter name to marketing materials
- Display twitter name on invoices, signage
- List Twitter name across social networks
- Include buttons in email marketing
- Ask people to follow you in email sign
- Download Twitter app to smart phone
Innovate
- Offer services via Twitter: @vantageCU
- @Imaginechurch tweets services
- @cookbook tweets recipes in 140 chairs
- Twee food truck locations
- Teach class one tweet at a time
- Transcend communications limits #Egypt
- Solicit resumes via creative tweet first
- Offer loyalty reward programs
Hashtags
- Use hashtags to designate topic
- Post hashtag s for products
- Identify trends with a hashtag
- Offer contest to name product: #nerdbird
- Promote contests with a hashtag
- Recommend colleagues on #Follow Friday
- Clearly define event hashtags
Retweets
- Keep original tweets short
- Use RT @, not Twitter away
- Ask for the retweet
- Links are retweeted most
- Retweet for networking
- Add short comment
- Thank people for retweets
- Always credit content source
- Hold contest for retweets
Research
- Ask for follower feedback
- Grant clients creative control
- What is competition doing?
- Quickly adapt to feedback
- Create list of detractors Post survey w/incentives
- Perfect trends by listening
Chats
- Participate in industry chats
- Do market research for trends, products
- Ask colleagues for feedback & advise
- Research out, make connections
- Follow savvy chat tweeters
- Crowdsource collaborative projects
- Offer or read follow-up transcript
- Identify and follow hosts
