How To Optimize Video For Search Engines

How To Optimize Video For Search Engines

How To Optimize Video For Search Engines

Optimizing webpages for search isn’t the only way to get your online presence noticed. Creating search engine friendly videos gives you an interactive advantages over plain text results. Videos are a great alternative for consumers who are not interested in reading content but instead would like to watch their content.

Key Elements of VSEO;

  1. File names
  2. Titles
  3. descriptions
  4. Tags
  5. Categories
  6. Visibility
  • File Name
    When saving your video, choose a keyword friendly file name (not the default time stamp assigned by the device).
  • Title
    Craft an SEO optimized title for your video by using relevant keywords. Be noticed for showing up first in search, not forgetting to remove the extension from your title
  • Description 
    The key to optimizing your video description for search is including rich and relevant content. Don’t forget to include a URL at the beginning of the description with the http;//prefix, otherwise it won’t show up as a link
    Your description should be keyword rich and can include a full transcript of the video or a description of what it is about

Never, ever stuff keywords! it will only reflect upon you negatively. Keyword stuffing angers search engines and confuses viewers.

  • Tags
    Don’t Forget about tags. They allow you to add keyword that wouldn’t fit into the description naturally. Tags should be 1-2 words, with each set separated by a comma.
  • Categories
    Choosing a category groups your video in with similar videos. This expands the reach of your videos, allowing new viewers to discover them.
  • Visibility
    Make sure our visibility is set to public. Otherwise, all of your optimization will be in vain!

Where to Post Your Videos:
YouTube may be the most popular video sharing site, but it isn’t the only one.

  1. YouTube
  2. Vimeo
  3. vidddle
  4. Dailymotion
  5. oodle marketplace
  6. vodpad


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