Your Digital Marketing Map
A website is your identity, your brand online. Building a user-friendly website is the first step to digital marketing success.
2. Landing Pages
Companies with 30 or more landing pages generate 7 times more leads than those with few than 10.
3. Web Analytics
6% is the average businesses spend of marketing budgets on analytics. This is important to make sure that the other 94% are spent wisely.
4. Mobile Advertising
Smartphone users who download a branded app buy 40.4% more of the brand’s products /services
5. Online Display Ads
The U.S. account for 24.7% of global online display impressions.
6. Email Marketing
89% of marketers said email is their primary channel for lead generation.
7. Pay Per Click
Sponsored results accounts for 64.6% of clicks for keywords search that imply high commercial intent.
70% of the links search users click are organic.
Content is King. Good powerful content, whether its words, videos or pictures attract consumers, and establish your brand, the brand’s products/services
10. Explainer Videos
Viewers are 12% more likely to purchase a product after watching a product video.
Businesses which use infographics grow in traffic on an average of 12% more than those who don’t.
Companies that blog have indexed page, and 97% more inbound links.
13. Social Media
Social media is the most powerful platform where you can market your business & increase its brand value.
Best Advertising Options for Small Businesses
Best Advertising Options for Small Businesses
Don’t have any bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.
Publish Great Content
It’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc.
Create Instructional Media
Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off craigslist. Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your regular old iPhone! If videos sounds like too much of a challenge, try making slide decks and sharing them on slideShare.
Get Ad Promo Credits
While massive campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offering. Check and see if yours does.
Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful too when used strategically. It is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.
To win Reddit, share only truly awesome content, and post only to extreme niches. In Reddit, there are subcategories (known as subreddits) that deal with some of the narrowest, most specific interests in existence. There’s a subreddit for lockpicking (/r/lockpicking), a subreddit for unicycles (/r/unicycling). Find our niche and dominate.
Be a Savvy Social Networker
Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. And Instagram in there too if your business is image-oriented.
Plan your Attack
Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Is the decision maker the CTO or the company, the director of human resources, or a 37-year-old working mom? Will you find them on Twitter, Google Plus, Pinterest, Facebook, YouTube or Instagram? What about in-person networking at local business meetings? Will you find people at those meeting who are likely prospects or who know and could recommend you to likely prospects? Will customers be searching for your type of production on Google or Bing? Do you want to start promoting your business to them at the start of their buying cycle, or when they’re about ready to pull out their credit card and make the purchase. Write your answers down, and refer to them before you start any new marketing tactic. Use this marketing plan worksheet to gather your information.
If you Don’t Have Website, Get One Set Up
If you can’t afford to have someone custom-design your website, put your site up using one of the company like Wix, SquareSpace or Godaddy that provide templates and tools that make it easy to create a basic website.
Set up a Listing for your business in Search Engine Local Directories
Google and Bing both offer a free listing for local businesses. To get listed on Google, go to Google My Business. To get listed on Bing, go to Bing Places Business. Yahoo charges for local listings, but you get listed on a lot more than Yahoo if you buy their service. The service, called Yahoo Localworks, costs $29.99 a month and lists you in 50 directories including Yahoo Local, Yelp, WhitePages, Bing, Mapquest and more. The benefit of paying: You have a single location to enter your data to make it consistent and available on multiple online directories that your customers might search to find what you sell.
Sign Up for an Email Service
Send an email newsletter and/or promotional offers to customers and prospects for your business. Be sure you ask for permission to send email before putting any person’s email name on your list. One good way to build a permission-based email list of people who want your mailings is to give something away. It could be a free ebook, or even tip-sheet on how to do something related to your business. If you’re a health coach, for instance, you might offer people who sign up for your free newsletter a tip sheet with ” 10 Ways Ways To Lose Weight Without Going on a Diet.” If you don’t have anything to give away, try offering a signup discount on products or services as an incentive. An email service like Constant Contact* makes it easy to manage your list and send professional-looking mailings.
Attend Meetings for Professional Groups
Attend groups such as Chamber of Commerce, other local business groups. local chapters of national groups such as NAWBO, or civic associations. Have business cards in a pocket where they are easily reachable. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.
Best Advertising Options for Small Businesses
9 Digital Marketing Certification you can Get in 2017
Hubspot Digital marketing Certification
- Considered to be one of the best and must for digital marketers
- Focuses on how to attract customers well constructed module that links marketing based on content, digital as well as sales
- Duration of the course is 4.5 HRS
- Certificate will be valid for 25 months
Hubspot Email Marketing Certification
- Mainly focus on life cycle marketing, segmentation, email design, analytics, optimization etc.
- Relatively a new addition to the array of certification course available
- Duration of the course is 3.5 HOURS
- Certificate will be valid for 25 months
- Focus on content marketing strategies as well as content analysis and optimization
- Duration of the course is 3.5 hrs
- Certificate will be valid for 13 months
- Consists of 6 modules
- Need to pass at least 2 exams to become an Adwords certified professional
- Exams include ADWORDS fundamental exam (mandatory) and one from advertising topics on search, display, video, shopping and mobile
- You have to learn via study guide instead of video
- Certification will be valid for 12 months
Google Mobile Site Certification Exams
- Will make you understand how to optimize your website for mobile access
- Provided with a study guide for exam preparation
- Consists of 4 modules, Digital Analytics Fundamentals, Google Analytics platform principles, E-commerce Analytics, Mobile App Analytics Fundamentals.
- Certificate will be valid for 12 months
- Modules based on bing ranking factors
- Not in video format instead of that 109 pager study guide
- Learn about Bing Ad budgeting and billing
- Detailed lessons on Bing Ads intelligence
- Certificate will be valid for a year
Facebook Blueprint Certification
- 86 Modules
- Learn how to plan a Facebook campaign and its optimization
- Certificate will be valid for 12 months
Twitter Flight School Certification
- Offered in 10 – 15 small sized modules
- Will learn about campaign management as well as its optiomization
- Know about different agency in Twitter and their function
- No expiry date
YouTube Certification for Video Marketing
- Consists of 29 modules
- helps to develop an intelligent video strategy
- Will only be eligible if your YouTube channel view crosses certain limit
- Certification will be valid for 18 months
The 3 Phases in the Life of a Digital Marketer
The Age of Innocence
- 40% intend to keep their job for another 5 years
- 46% have no budget for social media but expect that to change in the coming year
- 39% care most about how many people visit their website
- 14% have no plans to invest in social
The Age of Disillusionment
- 36% are unlikely to stay in their current job for over 5 years
- They are allotted up to 25% of total marketing budget on social media
- 40% value website traffic & content virality
- Creating good content is key
Age of Enlightenment
- 43% love their job and wouldn’t trade it for anything else in the world
- 12% Still have no budget for social media and do not plan to invest in social media this year
- ROI is in the top 3 metrics for success
- 38% measure their performance with content virality
6 Steps to Make Marketing Automation Sales’ Secret Weapon
It’s a common misconception that marketing automation is only for marketers and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth – in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system. Let’s take a look at how marketing automation can improve the workflow between marketing and sales.
1. Get Updates on all Prospects
A sales rep’s day normally begins with a review of active prospects. Which prospects were active most recently? Which need more immediate follow-up? With marketing automation, reps can have an email delivered to their inbox every morning with a list of all their assigned prospects who were active within the past 24 hours.
2. Prioritize your Hottest Leads
Use Lead scoring and grading to prioritize your time. Combined, a lead score and grade can objectively qualify leads so that only high-quality leads are getting passed from marketing to sales. By looking at a lead’s score and grade, sales reps can quickly identify which leads are ready for immediate follow-up, and which are not.
Research shows that 35%-50% of sales opportunities go to the vendor that responds first.
3. Avoid Cold Calls Forever
With marketing automation, prospect activity data is constantly being collected and imported into your system – so you always have access to the most relevant actionable information. Use the behavioral data to prepare for all of your sales calls, then tailor your conversions to your prospects’ needs and interest based on what you know.
4. Stay Updated on Prospect Activities
As your day progress, you’ll want to stay as up-to-date on your prospect activities as possible. Prospect tracking makes it possible for sales reps to stay informed on their prospect’s movements, even during meetings and those well-deserved lunch breaks. Get real-time notifications delivered to your email, CRM or desktop application – and always know when your prospects are active on your site.
61% of all B2B marketers send leads directly to sales. However, only 27% of those leads will be qualified. -MarketingSherpa
5. Nurture Tomorrow’s Leads.
You don’t want to waste large portions of your day following up with leads who aren’t ready to buy. Fortunately, with marketing automation, you don’t have to. Instead of letting these leads slip through the cracks, your marketing team can set up lead nurturing campaigns to automatically nurture leads through the sales process. By providing content to prospects over time, your company will stay top of mind, reducing the risk that prospects will be scooped up by competition.
Companies that excel at lead nurturing generate more 50% sales-ready leads at 33% of lower cost -Foresster Research
5. Track your Efforts
At the end of the day, your marketing team wants to see what’s working and what’s not, so that they can continue to deliver highly-qualified leads to sales. That’s where the closed-loop reporting functionality of marketing automation comes into play. With the ability to map closed deals to the campaigns that created them, your marketing team will always know which channels bring in the best leads.
They can also use features like lifecycle reporting to gauge the health of your sales funnel, allowing them to see opportunities in the pipeline and the length of time that leads are spending in each stage of the sales cycle. With this information, marketers can adjust and improve their strategies so they’re bringing in the most qualified leads possible, maximize speed through the pipelines.
Creating a Sustainable Market Strategy
Tips to Keep Your Email Campaign Fresh All Year Long
Each Earth Day serves as an annual reminder to practice sustainability. As an email marketer, i’s a great time to reflect on your strategies to ensure that your success is long-lasting. With Earth Day approaching, Campaigner has compiled five best practice to help marketers create sustainable email campaigns year-round.
1. Utilize Predictive Analytics
2016 is set to see an almost 50% increase in the use of predictive analytics among email marketers.
Use predictive analytics to determine which elements you should reduce if unsuccessful, reuse for broader outreach, and recycle if they can be modified for another campaign.
2. Integrate video and Interactive Content:
29% of email marketers include video in their content marketing strategy.
Keep your email content fresh by implementing video and interactive content that will engage and entertain your contacts.
3. Engage on Social Media
Over half (55%) of email marketers plan to prioritize social media marketing integration this year.
You’ve already planted the seeds of your message with your customers with your email marketing campaign, so help spread the roots even further through social media.
4. Add Buy Buttons
36% of email marketers report seeing an increase in sales from direct buy button integration.
Integrate buy buttons into your email messages and social media platforms to help your campaign sprout and grow new life via conversions
5. Leverage ‘Little Data’
Two thirds of marketers believe smaller, segmented data provides better insight for marketing strategy and execution than big data.
Instead of thinking big when it comes to contact data, dig deep, root down and analyze more specific contact data to reveal how to best target your messages.
8 Quick Tips for Explosive Local SEO Results
80% of consumers research online before purchasing within a 10-20 mile radius
1. Google Places
This one is not number one because it is free, it’s number one because Google is giving a lot of preference to Google places
- You can list your address, number and website and users can leave reviews of your services (so it goes without saying you need to be a company that leaves customers satisfied to get the most out of this).
- But, just like the regular pages, ranking can be hard. After all, there will be hundreds of firms wanting to appear under a search for “plumbers in London.”
- The good news for you is, many companies still are not taking advantage of this, but that won’t last long.
2. YouTube Optimization
Make a video (something worth making), upload it to YouTube, rank on page one locally…Quickly!
YouTube, another Google product. So yah, it’s getting a high rank on this list. YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves.
- Geo-tag the video
- Link your website in the description
- Include your name, address and phone
- Associate the video’s with your Google places and Google plus listings
- Embed the video on your website
- Promote the video on social media and via email
3. NAP Consistently
One of the largest local-SEO change from 2012 to 2014 is the importance of properly formatted and correct business contact information.
Any reference of a business’s name, its physical address, local phone number and website are referred to as business citation. The elements tied to a business location (name, address, phone) being referred to as NAP. the pin-point accuracy of this dataset is critical for local marketing as it provides search engines validation and contact information. Sounds simple enough but nearly 50% of small business have formatting or data errors in their citation NAP – their local visibility on search is sure to take a hit for it.
4. Link Building
This list could be reordered from top to bottom and reordered again. Link building is one of the most important tools ever in SEO
Like traditional SEO, domain authority is still important ranking factor for local search. Domain authority is a prediction for how a website will perform in search rankings (learn more about domain authority). By attracting high quality links to your site from high domain authority websites, you can boost your own website domain authority and ranking in search results.
- Links from Local Websites:
You will also want to get links to your website from locally relevant website from locally relevant websites, even if they have a few domain authority. If they are influential in your local area, then try to get a link.
Most business start to sweat at the thought of writing blog & social media posts, but here’s a simple strategy that will get your content marketing roaring like a lion
- Checkout www.articlebase.com – You can search for content related to your industry and republish the articles on your own blog. You have to retain all the links and credits from the author, but this is a quick and easy way to begin publishing content. Once it’s on your blog. Share a link on your social media pages directly to the article on your website.
- Once you get rolling, start thinking about original content and images. Original content is better and other sites might just share it, creating more links back to you!
6. Keywords: They are Magic!
This could be numbers 1-8, but again this list is not really ranked in order of importance
- The single element driving traffic to most websites is not the visual part of the website – it’s the wording. Search engines don not see the visible parts of your website – they only see the words. That said, it makes sense to focus as much attention there as possible.
- There is a ton of information online on how to find the best keywords for your business. Run a couple searches and you will find a ton of useful guides.
7. Get Social
Facebook, Twitter, Google+, LinkedIn, Pinterest… These are all places you need to create a profile and post information about your business with links back to your website. Post images, articles, video’s. It all does one thing. Helps to improve your local rankings. You will notice in short time that your social profiles will start showing up in local results.
8. Get Involved In Your Online Community
If there are local websites and forums, then it’s a great idea to get your business participating on them. This continues to bring home to Google the relevance of your business to a specific area, especially if you’re able to include links to your website (be very careful not to spam social communities, though) Local newspapers as a prime example, have websites with areas to comment and post. Just stay out of the politics and local gossip
10 Ways to Convert Customers Using Psychology
How to Convert More Prospects Into Paying Customers
The “secret” to more sales is as simple as understanding what the buyer wants. Below are 10 rigorously tested research studies in social psychology that reveal how to ethically persuade more customers to say “Yes!” to your products and services
1. Help Customers Break Through “Action Paralysis” by Setting Minimums
- Research by professor Robert Ciadini showcased how adding a minimum to a request increased donations for the American Cancer Society by 78%.
- Remind your customers about how easy it is to get started (“No payments for the first month!”) to help them break through action paralysis.
2. Embrace The Power of Labels
- In a behavioral study examination voting patterns, research found that people who they randomly labeled as “positively active” were 15% more likely to vote.
- Despite the fact that they were randomly chosen, the label ended up affecting their actions. Label your customers as part of a superior group and their actions will reflect these characteristics.
3. Understand The 3 Types of Buyers
- Neureconomic experts have labeled human spending patterns as (literally) a process of “spending ’til it hurts.” According to the research, there are largely 3 types of buyers: Tightwads, Average buyers and spendthrifts.
- To sell to lightwards, be sure to focus on building products, re-framing product value ($100/month vs $1200/year) and reducing the amount of small fees associated with your product.
4. Highlight Strengths by Admitting Shortcoming
- According to data from social psychologist Fiona Lee, customers were more trustworthy of companies who admitted to “strategic failings” over company problems (even if they were true!).
- She concluded that buyers are okay with companies admitting fault from time to time, as they show the company is actively looking to fix the problem, rather than passing blame to an outside source.
5. Use Urgency the Smart Way
- Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if they aren’t given information on how to follow-up
- Levental proved this hypothesis with a test involving tetanus shots and found that those subjects who received follow-up information were 25% more likely to go get vaccinated.
6. Make Their Brain Light Up Instantly
- Several Magnetic Resonance imaging (MRI) studies have found that our frontal cortex is highly active when we think about waiting for something (that’s a no-no for more sales.)
- To better appeal to customers, remind them that your product (or services) can solve their pain points fast. Focusing on quick arrivals, fast shipping and “instant gratification” can be just the incentive customers need to buy.
7. Make an Enemy
- According to some starting research from social psychology Henri Tajifel, people can be divided (and more loyal to their in-group) from the most menial of distinctions. Companies like Apple leverage this through tactics like their Mac vs PC commercials.
- Making enemies is less about being harsh to people or competitors and more about labeling (see #2) your customers. Examples include how some apparel companies are “only for athletes” or how certain beverage companies don’t make “wimpy light bear”.
8. Stand For Something
- Of customers who have a strong relationship with a single brand, over 64% said it was because they had shared values with the company in questions.
- A great example is the community that has formed around companies like Tom’s shoes, a company that donates a pair of shoes to those in need for every pair of shoe sold.
9. Devil’s Advocate
- Marketers can learn an important lesson from this ancient Catholic tradition: research shows that when groups of people have their ideas questioned by a “devil’s advocate”, they actually increase their confidence in their original stance.
- Your business can utilize this information by playing the devil’s advocate yourself, increasing the confidence of already interested customers (who are the one’s most likely to buy your products). Address their concerns and dismiss them with well research information and examples.
10. Keep ’em on Their Toes
- While customers value consistency, they also like surprises: in a classic study by psychologist Norbert Scharz, he found that as little as 10 cents was enough to change the outlook of participants who found the money by surprise.
- Utilize this process of “surprise reciprocity” by creating small WOWs that customers don’t expect. Remember, it doesn’t have to be a costly endeavor, it really is the thought that counts.
SEO Tips From The Experts
Search engine have become a core resource for individuals looking for a business, product or service. Over the years, online search has reduced the need for traditional means of searching, such as Yellow Pages.
As the consumer searching landscape changes, so must the way your business wants to be found.The top SEO experts agree.
- SEO is not about optimizing for search, it’s about optimizing for humans
- It’s not enough to rank on the first page. Marketers need to earn their clicks
- Modern link building focuses on high-quality original content that provides value.
- Think about the value you want to provide, and which keywords match that value
How To Stand Out In A Competitive Market
Too often, wedding and event professionals do not correctly value and promote their business’ services -and can end up losing business to the competition. WeddingWire Education Guru, Alan Berg, provides advice to help you effectively sell your products or services and ultimately close the sale!
- Listen To The Client
The most important skill to close more sales is simply to listen! When communicating with a prospect, ask them open-ended questions to learn more about their needs. This makes them feel like an individual, and shows that you find their business important. Then be sure to ask relevant follow up questions to show you listened to their needs.
- Sell The Outcome, Not The Process
On paper, many businesses may look very similar. Ask yourself: What makes our business unique? Why would a client want to work with me over the competition? Assess your business’ best features and what clients compliment you on after their events. Be ready to share the experience of what your service provides with prospects so they can see why you are the perfect professional to bring their vision to life.
- Be the Best Value, Not Lowest Price
Potential clients want the very best service that they can afford for their big day. This does not mean that they always chose the lowest! Quality of service is very important. The your prospect why you provide and the quality of your service in order to stand out as the best value for their money
- Recognize Buying Signals
One of the biggest mistakes event professionals make is that they don’t ask for the sale when a prospect is providing buying signals. Key buying signals include: referencing your business as part of their event, asking to hold a date in your schedule or if you have a contract already, and asking about accepted payment options.
- Ask For The Sale
It may seem obvious – but is is very important to ask for the sale! Let your prospect know you would like to do business with them and ask if they are ready to move forward with a contract or payment. If they do not buy right away, don’t forget to follow up. Don’t be afraid of a “no” and come up with a response to common objections including appointments with other professionals, reviewing the budget and more – and set a time that you can follow up check in on their status.
Be Confident In Your Business And You Will Successfully Close More Sales This Year!