Content Marketing on the Rise There’s no doubt that content marketing is a force to be reckoned with. As businesses seek to expand their online presence, the channels to pursue content marketing continue to grow The Statistic Per dollar, content marketing produces 3 times more leads than other online advertising mediums like paid search. Source: …
5 Step Content Marketing Checklist 1. Planning & Researching Your Topic Use Google keyword planner to find relevant keyword phrases that people are searching for to use in your post Search Twitter for popular topics related to your keyword and pay attention to the ones getting the most retweets and favorites Do a quick Google …
5 Steps to Marketing Automation Success Develop a Marketing automation strategy based on a customer’s needs and a solid system of meeting those needs with personalized content. 1. Set Very Specific Goals Determine how much website traffic needs to be generated to get leads. Once the number of leads required to target is decided upon, …