How to Skyrocket Your Kickstarter Campaign
Many companies and individuals have already used Overfunding to launch their business ideas. See how you can skyrocket your funds on Kickstarter too.
1. Think Entrepreneurial
Successful fundraisers found that entrepreneur skills such as imagination, courage, salesmanship, project management, curiosity, and resourcefulness were the keys to their success.
“A Kickstarter project takes a lot of hard work, self-management and dedication which go hand-in-hand with being an entrepreneur. Zoe Morley. Australia (Nonjabulo)
2. Learn from the Best & the Worst
Examine what others have done and learn from their successes and failures. Take what suits you and what works for your target group. Ask for consultancy. Former founders are willing to help.
“Before we launched our campaign, we read through over 600 projects. And when i say <read through> I don’t mean just get the headlines, but study them in depth.” Andrei Novac, Romania (NSKN)
3. Make Them Share it
Backers are not the only ones interested in the projects. Journalists, bloggers and social media followers love them too. Incentivise the media to share your video as much as possible so that you reach your audience.
“I build an email list of about 350 people that would be interested to buy the watch right away. We had a good launch party, a strong community on Facebook and two of the national newspapers wrote about us.” J.L. Aurup, Denmark (Vejrhoj)
4. Know your Risks
In general, founders fail to prepare for risks such as getting a funding amount that fails to cover all the expenses, which puts them in the position of having to borrow money from other sources.
Another risk is having problems in delivering the rewards, which is considered fraudulent by the FTC. Disappointing the backers leads to bad press.
“The funding should be enough to afford the production. Otherwise i would have had to put my own money and take a loan. That would mean a lot of risk for me.” Soren Larsen, Denmark (Audiocase)
5. Stay In Touch
Overfunding means extra funds, thus more backers in your crowdfunding community. Prepare strong communication strategies and comments.
“we kinda transformed the whole company into a crowdfunding project, So everyone was doing something. The IT guys were doing videos and everyone was sharing for our customers and fans.” Jens Juhanson, Estonia (MeMover)
6. Deliver What you Promised
Once the campaign is successfully overfunded, delivering the rewards is the most important aspect. Founders show their entrepreneurial skills when they have to deal with manufacturers, logistics and border taxes all over the world.
“I think we, as creators, we owe our backers to insure the quality of our products. That is why i am leaving soon to China to check the production.” Andrei Novac, Romania (NSKN)
Congratulations! Now You Are Ready To Get Overfunded!
“Overfunding is usually a good problem to have. If it doesn’t blow out of proportions. For us, it almost doubled our company’s turn over.” Andrei Novac, Romania (NSKN)