How To Sell Insurance

As An Independent Agent

  • Identify What Type of Practice You Want
    45% of survey respondents are insurance-focused advisors who only sell insurance; 69% are independent.
  • Choose a Target Market
    46% of respondents sell to the Middle Market ($100k in investable assets).
  • Select a core demographic 
    The largest segment of respondents sells to clients in their 50s (34%).
  • Overcome Challenges
    Prospecting for new clients is the challenge advisors must struggle to overcome (55%). followed by clients who don;t recognize the need for insurance(34%).
  • Select The Right Products Lines 
    31% say life insurance is the product line that accounts for the majority of their income; health insurance came in second place at 23%
  • Master The Art Of Prospecting 
    82% of respondents say that referrals is their most effective prospecting method. The runner up participation in community groups and association (34%).
  • Grow Your Income
    In 2013, 54% of advisors said their income had increased substantially or somewhat; just 16% said their income had decreased.
  • Plan For The Future
    A whopping 83% of advisors say they will increase in 2014; income.
  • Hire The Right Team
    62% of advisors have a team working for them; 15% employ 25+ people

How To Sell Insurance

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