B2B Lead Generation Channels
There are many different ways to capture B2B sales leads from many different sources and platforms. Having multiple ways to capture leads will tell you which methods of lead generation are the most effective for your business. Applying the following B2B lead generation strategies will help your business increase leads, maximize ROI, and most importantly grow your sales.
- Email Marketing
This is the most popular method used among marketers and continues to be the most widely used since marketers are able to reach thousands of people at a given time. If used correctly, email marketing can be a very effective channel to reach many people, create good leads and ultimately get sales.
- Content Marketing
Creating content such as infographics, videos, white papers, webners and other types of interactive media can be a great way to reach your audience and create a lasting effect by providing some sort of valuable and useful information. The more you teach, the more you sell.
- Search Marketing (SEO & SEM)
Ensure visibility by creating sitemap so that your website can be seen by google bots that crawl & index your webpages. Paid advertising through platforms like Google Adwords & Bing Ads for your landing pages takes this a step further and speeds up the process of getting traffic & boosts your rankings
- Social Media
Start a conversation on social media by sharing your content across all of your social platforms such as Facebook, Twitter, LinkedIn, Google plus, Reddit etc… Encourage your co-workers to like and share can also be a great way to get more visibility and credibility for your company.