A Comparative Study And Features

1. Full Form

2. Definition

  • SEO aims to get your website higher in the search engine page results.
  • SEM is about using the search engine results page (SERP) to reach your audience.

3. Search

  • SEO (Organic)
    Good content, backlinks and great website design can improve your search ranking.
  • SEM (Paid)
    The more money you pay, the more traffic you can bring to your website.

4. Budget

  • SEO (Cost Effective)
    Creating quality content and maintaining website won’t cost much in long-term.
  • SEM (Expensive)
    For regular search ads, you need a big budget.

5. Traffic

  • SEO (Steady)
    With the high ranking on Google, the amount of traffic to your website grows over time.
  • SEM (Inconsistent)
    When you spend on PPC, your traffic is highly unpredictable

6. Results

  • SEO (Time Consuming)
    Need to put in efforts for a long time before you see the actual results.
  • SEM (Instant)
    You can get on any SERP you like within few hours if you can pay the price

7. Monitor

  • ┬áSEO (Difficult to Measure)
    Even with the best analytics, it is tough to measure your progress.
  • SEM (Easy to Monitor)
    With the Google AdWord, you get all the datapoints on your fingerprints.

8. Credibility

  • SEO (User Friendly)
    User Blindly trust all the top search results and thus there is a high chance of conversion.
  • SEM (Lack of Trust)
    Search ads have lower credibility and click through by users.

9. Dependency

  • SEO (Dependent)
    Content, backlinks, SE Algorithm
  • SEM (Independent)
    No Algorithm, Only cost

10. Search Engine

  • SEO = Google
  • SEM = Google + Yahoo + Bing


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