ANATOMY of a Business Blog post

General Blogging principles:

  1. Know who your audience is and write to them.
  2. Your goals is to get clicked on. make your tittles magnetic and captivating.
  3. Write for people first, search engines second.
  4. Get to the point.
  5. Use plain language.
  6. Write in a conversational, yet professional style.
  7. Let your post sit for a while before you publish it. When you come back to it, read it out loud and edit ruthlessly.

The 4 U’s of Business Blogging:

  1. Be useful to the reader
  2. Provide a sense of urgency
  3. Convey the main idea as unique
  4. Do all of the above in an ultra specific way

1. Tittle Tag

  • The tittle tag is the blue link on search engines, so make it enticing.
  • Its how search engines identify your content, include important keywords.
  • Make it neutral, compelling and under 75 characters

2. URL

  • Include important keywords in the URL
  • you can customize the URL within your blogging software
  • HTTP://www.example.com/important-blog-keyword-here/

3. Blog Post Tittle 

  • The tittle a promise to your reader.
  • Be sure what you writes is exactly what you published in the tittle.
  • Include important keyword

4. Sharing Button:

  • Sharing can greatly amplify your content
  • Put social media sharing buttons near the top.
  • Email is still very popular way to share. Be sure to include this as an option

5. Image 

  • Relevant, interesting and informative images make image a huge difference in the reading experience
  • Include important keywords in the file name and ALT text tags
  • Give credits to the image creator.

7. Short Paragraphs

  • Make the first few paragraphs short and scannable.
  • Long paragraphs at the beginning are a sure fire way to discourage people from reading

8. External Links

  • Link out to other web pages for more in-depth information
  • Use anchor text instead of “click here”. It provides content to your reader.

9. Key Point

  • Make sure the key point focuses on the benefits to the reader.
  • Keep it concise and highlighted on its own line
  • If it sounds natural use keywords.

10. Internal Links

  • Links to a page inside your domain, like a product or service page that solves the issue highlighted in the post
  • Use anchor text instead of “click here.” This improves SEO.

11. Video

  • Video adds richness and emotional appeal.
  • Find relevant video on YouTube and embed it. Give credit to its creator.
  • Put in rich snippets around the video to improve click-through rate.

12. Tittles & Sub-tittles

  • Allows readers to scan.
  • It’s OK to have several tittles and sub-tittles.
  • Format them in HTML as H1,H@, etc
  • important for SEO, use keywords.

13.  Like & +1 Buttons

  • Include these buttons on your post.
  • These give further engagement value within social media

14. Call to Action

  • Always include a call to action graphic that directs the reader to do something
  • Links to a landing page that converts the reader into a lead.

15. Meta Description 

  • Search engines use this as the descriptive text under the blue link.
  • It’s no longer used for ranking or relevancy.
  • Make it a concise 150 character summary that sells the post

anatomy-of-a-business-blog

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