7 Ways To Make Your Business Storytelling Awesome
here are seven ways to jump on that next wave and reinvigorate your organization’s storytelling for more successful marketing this year
- Go Deeper
The business storytelling of the future must go deeper. It needs to get vulnerable, real and drop the perfect endings
- Think Bigger
Companies must not only give a crap about customers, but they must also tell transparent stories about their mission and how it affects their society, not just customers’ economic situations.
- Get Personal
Every great company story must be anchored in a human story and told through a personal human lens.
- Know Your Storytellers
Marketing needs to have a hand in storytelling, but controlling the message and who tells it can destroy value for the company.
- Start Co-Creating
Co-creating has proven an engaging way to scale story and content in a way that is human and authentic.
- Solve A Need
All buyers are human and ask, “How does this make my life better?” Real storytelling must solve a human need for the buyer, a person.
- Upgrade Your Endings
What users really want to know is how their personal lives will change. It’s never about your product, ever.