December 2016

10 Ways To Make The Most Of Your eCommerce Christmas

10 Ways To Make The Most Of Your eCommerce Christmas

It’s always good time to be an eCommerce business. But with only a few months till Christmas, now’s as good a time as any trade online.
If you’re starting out, don’t worry and follow our eCommerce business checklist to enjoy a merr-e Christmas this year.

  1. Advertising And Campaigns
    Spread the word through social media and traditional means. Products, offers, special items, delivery times – get it at all out there.
  2. Keyword And SEO
    Make sure pages data is optimized to include popular keywords that reflects the time of year and gifts for sale
  3. Customize Your Pages
    It;s Christmas – so have your website appearance reflect this if not all over, at least on the gift pages
  4. Organize Your Products
    Gifts for him/her, Dad, Mum, Granny. Categorize products in a way that people will search – especially personal gift items
  5. Packages Sell Well
    Most folk have more than one present to buy. Offer packages to encourage buying more than one item. 2-for-1, buy-one-get-one-free and so on.
  6. Gift Wrapping
    Anything you do that means less for the customers to do is a massive incentive. Offer a complimentary gift wrapping service wherever possible.
  7. Delivery And Returns
    Clearly state delivery times and return policies. Make sure customers know your latest delivery dates for arrival before 25 December.
  8.  Mobile Internet
    Shoppers on the move make up a huge proportion of eCommerce customers. Get your site optimized to cash in on this huge market
    44% of smartphone owners will consider doing Christmas shopping online
  9. Last Minute Shoppers
    Offer a premium service for last-minute shoppers if you can. Everyone forgets something, so be ready.
  10. Sales
    Start your sales as soon as you can. Smartphone and tablets will be top gifts this year – so that’s a lot of browsers over the festive period.


How Was The World Created?

How Was The World Created?

1. Judeo-Christian

How The World Came To Be:
God created the world in six days, beginning with the day and night, then the sky, sea and earth, then the sun, moon and stars, then the animals and finally the first man, Adam, which he shaped in his image. He later created the first woman, Eve, from Adam’s rib

It says so in Genesis

2. Hindu

How The World Came To Be:
Several creation stories, in which the universe is in a never-ending cycle of creation, destruction and rebirth. In the beginning, there was nothing but darkness. The god Vishnu slept in the coils of a giant cobra and upon awakening bore the god Brahma from a lotus, who in turn created the world and its inhabitants.

It says so in the Vedas.

3. Shinto

How The World Came To Be:
In the beginning of time creation was mixed together in a great cloud. The lighter parts rose and became the heavens, while the heavier parts descended and became ocean. From this point began to grow into a flower, and when it opened the First God appeared. The First God created Izanagi and his wife Izanami, who together plunged a jewel-crested spear into the ocean. When they pulled it out, the first island of the Japanese archipelago was created. Izanagi and Izanami descended to the island and from there created the first of the world.

It says so in the Kojiki

4. Chinese Myth 

How The World Came To Be:
From the chaos of creation formed a cosmic egg within which the principles of Yin and Yang became balanced. The Creator Pangu emerged from the egg and created the earth and the sky. To separate the two he stood between them and pushed. The task took 18,000 years during each day of which the sky grew ten feet higher, the earth ten feet thicker and Pangu ten feet taller.

It says so in the sarwu Liji

5. Norse

How The World Came To Be:
In The dark void of the beginning of time the giant Ymir was born from poison and frost, who suckled from the great cow Audumla. From her came the being Buri, who fathered Borr, who fathered the gods Odin, Vili and Ve. Borr’s sons slew Ymir and created the earth from his body. The first man and woman, Ask and Embla were created from an ash tree and an elm tree respectively.

It says so in the Eddas

6. Science:

How The World Came To Be:
The Universe was most likely created through some kind of Big Bang approximately 13.5 billion years ago. The earth itself is around 4.54 billion years old, having been born through accretion in the solar nebular and eventually cooling and acquiring an atmosphere. Life on earth progressed and evolved from primitive organisms to increasingly complex and diverse species via mutation and natural selection. Hominids branched off from apes about 3 to 5 million years ago, with modem man first appearing around 200,000 years ago

Radiometric dating, Hubble’s law, observations of cosmic background radiation, primordial nucleosynthesis, distribution and morphology of galaxies, theory of general relativity, genetics and phylogenetics, heredity, hybridization , microevolution, the fossil record, comparative sequence alignment vestigial and homologous structures, acquired antibiotic and pesticide, resistance, geographic distribution and correlation, island biogeography


The History Of Hair

The History Of Hair

In the twenties, the trend was to have really short hair. The blunt black bob was a hit, especially among the young flapper girls


  • Louise Brooks
  • Pola Negari
  • Gloria Swanson

In the 30’s femininity came back into hairstyles. The hair was longer, but usually not over shoulder-length and women started curling their hair. Finger waves were the trend, but we also saw sausage curls and pin curls. Hats were also a big trend.


  • Ginger Rogers
  • Marlene Dietrich
  • Mae West

The trend of longer hair kept going, some women even had hair past their shoulders. Most women wore snoods (fashionable hairnets). Most women only washed their hair once a week to maintain their curls for as long as possible


  • Judy Garland
  • Bette Davis
  • Rita Hayworth

The fifties were more about glamour and familiarity. Straight hair was no-no, nearly all women curled their hair. Ponytails were finished off with a cute ribbon, especially with teenagers and the poodle cut was introduced


  • Marilyn Monroe
  • Audrey Hepburn
  • Elizabeth Taylor

In the 60’s trends included such things as beehives, long tousled waves and pixie cuts


  • Twiggy
  • Mia Farrow
  • Brigitte Bardot

Long hair with a center part was one of the most characteristic hairstyles of the 70’s. Big wavey hair was also popular, this required a lot of hairspray and a blow drier.


  • Farah Fawcett
  • Debbie Harry
  • Jane Fonda

The keyword for 80’s hair was BIG. Crimping irons were used excessively and there was a lot of backcombing going on, for females as well as males.


  •  Madonna
  • Cyndi Lauper
  • George Michael

The decade of supermodels sexy hair and of course The ‘Rachel’.


  • Jennifer Aniston
  • princess Diana
  • Kate Moss

The 2000’s don’t really have distinct style. It’s more of a mixture of everything we’ve seen throughout the years. Recently the ombre look and pastel colored hair has been popular.


  • Drew Barrymore
  • Rihanna
  • Cheryl Cole


The Science of Falling In Love

The Science of Falling In Love

Beyond the love songs, romantic poems, passionate novels and sappy movies,  love is the result of complex processes in the body. Here is a breakdown of love’s biology and the ways humans experience romance with each other.

Where Does The Brain Love?

These are few parts of the brain that help people experience affection

  • Pituitary Gland
    Regulates hormones and secretes them into into the body
  • Hypothalamus
    Produces dopamine, oxytocin and vasopressin, all of which are necessary in the process of falling in love
  • Amygdala
    Moderates fear and stress

These other three parts of the brain Hippoccampus, media insula and anterior cingulate help regulate feelings of reward. They are also responsible for the development of love.

Hot Spots

Erogenous zones are parts of the body that are particularly responsive to stimulation, resulting often in excitement. These are popular hot spots on men and women

  • Eyelids
  • lips scalp
  • Forehead
  • Neck Ears
  • ABS
  • Back of the knees
  • Feet

Falling In love Step By Step

1. The hypothalamus releases dopamine into the body, causing feelings of ecstasy and excitement

2. As dopamine levels increase, serotonin level decrease.

  • Serotonin is responsible for a person’s mood and appetite, among other things.
  • The lower level of serotonin are similar to levels found in people with obsessive compulsive disorders.
  • This may result in feelings of obsession or infatuation.

3. Along with dopamine, the body also produces a substance called nerve growth factor (NGF).

  • NGF is more prevalent in people who are newly in love .
  • People who are not in love or are in long-term relationships have lower levels of NGF than recent lovers.
  • The amount of NGF in the body directly relates to the intensity of romantic feelings.

4. Oxytocin and vasopressin are responsible for feelings of connection and commitment

  • The hypothalamus produces these two hormones
  • They are then stored in the pituitary gland, which secrets hormones into the body.
  • In times of extreme passion – such as during orgasm – these hormones enter the bloodstream.
  • The presence of the two chemicals is often attributed in part to the success of long -term relationships.

5. These Hormones affect different parts of the brain. Because of these sections’ nearness, certain responses occur:

  • Activities increases in the romantic core of the brain then
  • The amygdala deactivates,
  • A person’s standards for judging others grow blurry then
  • The person in love feels stress and fear.
  • The result is an overall feeling of unity between people in love.


The Netherlands, A Tax Haven

The Netherlands, A Tax Haven

The Netherlands has an international reputation as a tolerant and open country in the heart of Europe. A country known for its tulips, wooden clogs, bicycles, quaint little houses and canals. However: there is a dark side to this nation of traders. The Netherlands is a tax haven. Our country facilitates large corporations to engage in massive tax avoidance, whilst citizens increasingly pay more tax to finance public spending.

Many people are unaware of the fact that Netherlands hosts…
12, 000 …so-called mailbox companies that channel … British pounds …every year. That’s whopping 4.000 billion or 4 x 1  million euros!

Why Is Tax Dodging Problem?

  • It’s Unjust:
    Companies contribute less and less to public spending.
  • It’s Harmful To Developing Nations:
    The Netherlands spends +3.7 billion euros on development cooperation every year.
  • It’s Risky:
    The Dutch earns 3 billion every year from its mailbox industry. But this sector is a risky one: mailboxes can remain anonymous and are not adequately supervised, so that the Netherlands in effect facilitates shady businesses, money launderers and terrorists

The revenue loss we can calculate for developing economies resulting from the Dutch tax treaty network alone is around 0.6 billion euros. The actual figures will be much higher. We can conclude that possibly the entire Dutch development budget leaves these countries the same way it enters: through the Dutch tax haven.

What Can We Change?
It is increasingly apparent that the Netherlands has to change its tax system. Fortunately, the solutions are obvious!

  1. Transparency
    The Netherlands has to shed light on who owns what, where the money comes from and where it’s going. Companies  must report how much tax they pay in each country.
  2. Substance Over Form
    The Netherlands should grant tax and investment benefits only to corporations with economic activities in it’s jurisdiction  and not empty shells.
  3. A Fair Tax
    A reform of the Dutch tax system should ensure a fairer distribution of tax burdens and prioritize the public interest

Solutions must be sought through concerted action at EU level between countries and civil society organisations. SOMO collaborates with partner’s in international  and national tax justice networks to work towards a fairer tax system


Your Kid’s Brain On Music

Your Kid’s Brain On Music

  1. Music Rewards The Brain
    Music stimulates the brain regions involved in rewards and emotion. The result? It’s a fun awesome mental exercise that improves your self-esteem
  2. Learn To Actually Listen
    Kids that study music are better at picking up foreign languages and detecting speech in noise – even if they only studied briefly, long ago!
  3. Do Better In School
    Studies show that kids involved in music have better reading skills, know their math and tend to be brighter. SAT takers studied music scored 47 and 43 points higher on their verbal and math tests, respectively.
  4. Best Way To Stay In School
    A staggering 96% of school principals agree that music education encourages and motivates students to stay in school
  5. Helps Kids Grow Up
    Learning music enables kids to better express their ideas, accept criticism and improves their critical thinking problem solving.
  6. Makes Kids Nicer
    Kids hooked on music are better team players, less aggressive and more cooperative with teachers. There are less fights, racism and hurtful sarcasm in school with good music programs.


The Stages And Changes Of Menopause

The Stages And Changes Of Menopause

The menopause is a natural part of the ageing process that occurs in all women. It is caused by changes in the balance of the body’s sex hormone. The menopause can be divided into three stages; peri-menopause, menopause and post-menopause

  1. Peri-menopause
    Peri-menopause is a transition period before the menopause, when a woman’s ovaries begin to produce less oestrogen. It lasts until the menopause, when the ovaries stop releasing eggs. On an average, the peri-menopause stage lasts for around 4 years.
  2. Menopause
    The menopause begins when the ovaries stop releasing eggs and the woman stops having periods. The menopause is confirmed after 12 months without a period. A woman is now no longer able to fall pregnant.
  3. Post menopause
    Once a woman has been through the menopause, the post-menopause stage poses other health issues. Due to a decline in hormone levels, postmenopausal women are at greater risk of conditions like heart disease and osteoporosis.

Did You Know? If a woman goes through the menopause before the age of 40, this is known as premature menopause. Around 1 in 100 women go through the menopause under the age of 40, with 1 in 10 of these being under 30

Supplement That Can Help

  • Menapol Plus
    Is a combination of ingredients that can help to regulate hormonal imbalances in menopausal women.
  • Soya Isoflavones
    Are thought to be beneficial in reducing menopausal symptoms such as hot flushes, night sweats and reduced libido.
  • Red Clover
    Provides phytoestrogens that can replace oestrogen lost during the menopause.
  • Back Cohosh 
    Is also rich in isoflavones and is therefore popular with menopausal women for reducing symptoms



Why Choose Massage Therapy As A Long Term Career Option?

Why Choose Massage Therapy As A Long Term Career Option?

  1. Help People Feel Better
    More people have recognized the value of massage therapy as an alternative wellness treatment as it does not only provide relaxation but manages pain and stress as well.
  2. Flexible Work Hours
    in most of the available message therapy job openings you can have a flexible work schedule. You also have the option to create your own hours if you work independently
  3. A Growing Career 
    The U.S News & World Report has announced its job ranking for professions  in United States and massage Therapist ranked #28 Best Health Care Job and #62 in the Top 100 Best Jobs in accordance to its ability to meet the said employment concerns.
  4. Specialized Training And Experience
    Licensed massage therapist who has the necessary education and skills to help your body feel and function better. Their educational background includes understanding different massage techniques along with comprehensive learning about the anatomy and physiology of the human body
  5. Several Career Paths
    Many Licensed massage therapists work independently or in various spa and massage industries. There are also those who work for chiropractors, pain clinics and doctors.
  6. Financial Aid Availability
    If finances are a concern for you, Myotherapy College of Utah is willing to work with to help you find financial aid if you qualify


How To Choose The Right Ring

How To Choose The Right Ring

A guide to the world of diamonds

1. Budget

  • They say a gentleman should spend two months salary.
  • We say spend whatever you’re comfortable with.

2. Ring Size

  • Be sneaky and grab one of her ring. We can use that to find a size.
  • Enlist the help of her one of her secret-keeping friends.
  • Take her out to Tav on the Ave And play around with our coasters on every table!

3. Metal
Choose from:

  • yellow gold
  • white gold
  • rose gold
  • platinum

4. Quality

  • What tons of sparkle? Choose a diamond with high cut and color grade.
  • Size more important? Go for a larger carat weight or consider a Yehuda diamond ton keep the price down.

5. Shape Of The Ring

  • Round:
    For the woman who loves classic styles and has a fuss-free approach to fashion.
  • Emerald-Asscher:
    Worn by women with confidence and who have an appreciation for vintage designs.
  • Pear:
    For those who have an appreciation for contemporary designs and don’t mind standing out
  • Marquise:
    For the lover of Hollywood glamour and who has a passion for romance.
  • Heart:
    For the woman who is a shameless romantic and who finds joy in being true to herself.
  • Cushion:
    Worn by romantics who have a love of elegant style and vintage luxury.
  • Princess-Radiant:
    For the modern thinker who has a respect for the aged tradition
  • Oval:
    Worn by women who enjoy sophisticated and elegance but want to be unique.

6. Setting

  • Solitaire
    A single diamond stop a plan band. For the minimalist who is polished and put together.
  • Bezel
    Center diamond is set in a halo of gold. For the lover of mixing modern and vintage.
  • Channel
    Side diamonds are set into the band. Can either be extremely modern or really vintage.
  • Micropave
    Many small diamonds are set on the band. Worn by those who keep with the trends.

7. Halo
Is bigger always better? Go with a halo! It makes the center stone look larger without blowing the budget.

I Do!


Say “I Do” To Engagement Ring Insurance

Say “I Do” To Engagement Ring Insurance

  • When Budgeting for bling and the big day, brides and grooms often overlook wedding and engagement ring insurance. Don’t make that mistake.
  • For young couples just starting out, wedding and engagement rings are among the most valuable items they own. Make sure they’re protected.
  • Engagement ring values increased in price from 2005 to 2007 by about 6% a year, hit a plateau in the recession and gradually increased again by more than 2% a year since the middle of 2010
  • Jet-setting couples will want worldwide wedding ring coverage that only a jewelry can provide.
  • Away from home sweet home?
    Your homeowners policy may not cover jewelry replacement if it’s lost or stolen elsewhere.
  • Cost of jewelry insurance
    jewelry insurance cost about $1 to $3 per $100 of value, depending on where you live and the size of deductible.
  • Damage and accidental loss account for almost 90% of jewelry claims in a given year.


  1. 54% of married women have never had their engagement rings appraised or haven’t done so within the past 10 years.
  2. Prices of gold and precious stones are Soaring, so check your jewelry policy’s coverage limit to see if you’re underinsured.