10 Ways To Make The Most Of Your eCommerce Christmas
It’s always good time to be an eCommerce business. But with only a few months till Christmas, now’s as good a time as any trade online.
If you’re starting out, don’t worry and follow our eCommerce business checklist to enjoy a merr-e Christmas this year.
- Advertising And Campaigns
Spread the word through social media and traditional means. Products, offers, special items, delivery times – get it at all out there. - Keyword And SEO
Make sure pages data is optimized to include popular keywords that reflects the time of year and gifts for sale - Customize Your Pages
It;s Christmas – so have your website appearance reflect this if not all over, at least on the gift pages - Organize Your Products
Gifts for him/her, Dad, Mum, Granny. Categorize products in a way that people will search – especially personal gift items - Packages Sell Well
Most folk have more than one present to buy. Offer packages to encourage buying more than one item. 2-for-1, buy-one-get-one-free and so on. - Gift Wrapping
Anything you do that means less for the customers to do is a massive incentive. Offer a complimentary gift wrapping service wherever possible. - Delivery And Returns
Clearly state delivery times and return policies. Make sure customers know your latest delivery dates for arrival before 25 December. - Mobile Internet
Shoppers on the move make up a huge proportion of eCommerce customers. Get your site optimized to cash in on this huge market
44% of smartphone owners will consider doing Christmas shopping online - Last Minute Shoppers
Offer a premium service for last-minute shoppers if you can. Everyone forgets something, so be ready. - Sales
Start your sales as soon as you can. Smartphone and tablets will be top gifts this year – so that’s a lot of browsers over the festive period.
