The On-Page Local SEO Checklist
The On-Page Local SEO Checklist
1. Optimize Logo
- Use your business name and city in logo file name and image alt tag
2. Website
- Name, address and local phone number (NAPs) in a prominent position on your website (at least in your footer and contact page)
- No other business NAPs on these pages
3. Map and Direction
- Add a Google Map with directions to reinforce the idea where you are Helpful to clients
4. Meta Title & Description
- Include your city and region in important meta titles and description.
5. Content & Links
- Ensure your website content contains references and links to other important and relevant local business, places and events
6. Language & GEO Tags
- Use Correct language and region tags
Note the important difference between en-US and en-GB and de-DE and de-CH
7. Address Schema. org
- Are you using schema? check here: google.com/webmasters/tools/richsnippets
- Find out how to set up local business schema: http//schema.org/localBusiness
8. Google Authorship
- Setting up Authorship can improve your search engine click-through-rate especially if you are well-known locally
9. Present Your Team
- Highlight your team on your website using local schema
- Link both to and from their LinkedIn and Google+ profiles
10. Local Publicity
- Organize local events and initiatives through your website to generate press interest
Use event and other schema where possible
