Smart Link Building

Build links that you would want even if google didn’t exist!

Good & Bad Link Building And Its Types

1. Reciprocal Linking:

  • Bad Building:
    Excessive link exchange (“Link to me and i will link to you”) or partner pages exclusively for the sake of cross-lining will negatively impact a website’s ranking in search results
  • Good Building
    As long as this is not done excessively and these reciprocal links are on topic and “make sense from a user standpoint”, link exchange is not something bad

2. Article Marketing or Guest Posting:

  • Bad Building
    Links with over optimized anchor text in articles or press releases distributed on other sites. For example:There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress 
  • Good Building
    It’s great that people write about you and link back to your website, but just as long as they create links in a natural way. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case.

3. Web Directory Links:

  • Bad Building:
    Adding your site to any directory just to get a backlink will have a negative effect on your website’s ranking. There are some directories that provide no real value to the internet users and google has excluded them from its search results. You don’t want website to be in there!
  • Good Building:
    The best directories are the ones that also provide useful information for your potential customers. The new PageRank is RELEVANCY, therefore building links in niche directories attached to informative websites relevant for your industry are beneficial for you.

4. Forum and Blogposts Comments:

  • Bad Building:
    Unhelpful forum or blog comments with optimized links in the post or signature,
    For example: Thanks, that’s great info! -Jane
    Jane’s SEO agency
    SEO Agency services London
  • Good Building:
    If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have a worry about  sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts.

5. Buying Links… Or Not!

  • Bad Building:
    Google clearly states that buying backlinks to improve their guidelines. They consider link as a votes and paying for a vote is unethical. As well as potentially being a waste of money, low-quality paid links are extremely high risk. Links bought from sites that openly state (on their site or elsewhere) that they sell links are your ticket to a Google penalty!
  • Good Building:
    Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience. If you want a risk-free approach to SEO then don’t buy links. If you ever have , GET RID OF THEM NOW 



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