SEO vs SEM
A Comparative Study And Features
1. Full Form
- SEO is Search Engine Optimization
- SEM is Search Engine Marketing
- SEO aims to get your website higher in the search engine page results.
- SEM is about using the search engine results page (SERP) to reach your audience.
- SEO (Organic)
Good content, backlinks and great website design can improve your search ranking.
- SEM (Paid)
The more money you pay, the more traffic you can bring to your website.
- SEO (Cost Effective)
Creating quality content and maintaining website won’t cost much in long-term.
- SEM (Expensive)
For regular search ads, you need a big budget.
- SEO (Steady)
With the high ranking on Google, the amount of traffic to your website grows over time.
- SEM (Inconsistent)
When you spend on PPC, your traffic is highly unpredictable
- SEO (Time Consuming)
Need to put in efforts for a long time before you see the actual results.
- SEM (Instant)
You can get on any SERP you like within few hours if you can pay the price
- SEO (Difficult to Measure)
Even with the best analytics, it is tough to measure your progress.
- SEM (Easy to Monitor)
With the Google AdWord, you get all the datapoints on your fingerprints.
- SEO (User Friendly)
User Blindly trust all the top search results and thus there is a high chance of conversion.
- SEM (Lack of Trust)
Search ads have lower credibility and click through by users.
- SEO (Dependent)
Content, backlinks, SE Algorithm
- SEM (Independent)
No Algorithm, Only cost
10. Search Engine
- SEO = Google
- SEM = Google + Yahoo + Bing