Dress Your Staff For Success
Ensuring your front line staff look the part can make a big difference to the success of your retail business
Six things Every retailer should Know
- A Reputable Company Image
90% of people believe what a person is wearing determines how professional and trustworthy they appear. Make sure your staff are dressed to create a good impression. Simple, smart work-wear branded with your logo promote’s a trustworthy and professional image in the mind of customers.
- Improved Customer Service
78% of customers say competent employees creates a happy retail experience. Staff uniform gives employees a responsibility to be an ambassador of your brand. A consistent and professional uniform will help to shape a consistent and professional employee.
- Customer Satisfaction
40% of customers say an improved interaction with employees is the core motivator for spending more with a company. Bold, unique and recognizable staff uniform allows customers to identify employees and get help quickly and easily. This will greatly improve their customer experience with your brand.
- Belonging And Equality
72% of employees in retail feel more like part of a team while wearing uniform and more confident when performing at work. Dressing in company colors and wearing similar styles creates a sense belonging and unity among employees. This improves teamwork and overall performance when dealing with customers.
- The Power Of Color
73% of purchasing decisions are made in store and eye-catching staff uniform that conveys information effectively is crucial to these sales.The color of your staff uniform will have a huge impact on how customers perceive and interact with your brand and employees. Utilizing the psychology of colors will help to reinforce a desired message
- Brand Integrity
7 Seconds is all it takes to make a good first impression. Branded staff work-wear instills a sense of trust in customers and instantly connotes integrity and high quality service