The Best and Worst Time to Send your Emails

You’ve prepared your email content, get a perfect subject line and tested it on all the inbox clients under the sun – but when should you actually send it? Email marketing company pure360 has identified patterns in consumers’ responses to different email marketing promotions throughout the day to identify the best and worst times to send your emails

  • 10pm – 9am
    The Abyss
    An ineffective time to send email promotions – it’s like throwing them into a black hole.
  • 9am –  10am
    Consumer AM
    The second most popular opening time is at the beginning of the working days, when consumers are receptive to offers on a whole range of subjects.
  • 10am – Noon
    Do Not Disturb
    Consumers are focused on work and not opening marketing emails
  • Noon – 2pm
    The Lunchtime News
    Consumers are more likely to spend time on news and magazine alerts during their lunchbreak than open marketing emails.
  • 2pm – 3pm
    In the Zone

    In the immediate post-lunch period consumers remain focused on work, only responding to email offers relating to financial services.
  • 3pm – 5Pm
    A Life Changing Afternoon
    Job-related apathy sets in, meaning more emails relating to property and financial services are opened between 3pm and 5pm than any other type of promotion
  • 5pm – 7pm
    working Late

    There is a dramatic rise in holiday promotions being opened during this period. This is also the timeframe during which recipients are most likely to open B2B promotions.
  • 7pm – 10pm
    Last Orders

    Recipients are more likely to respond to consumer promotions in their own time. Offers on clothes and special interests such as sports and gym promotions perform extremely well during this period.

best and worst times

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