8 On-Page SEO Factors That Search Engines Love
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid result – often referred to as “natural,” “organic,” or “earned” results.
- Leverage SEO-Friendly Permalink URLs.
You want your page’s URL to to be short and keyword rich. Avoid ugly URLs. Google has stated that the first 3-5 words in a URL are given the most weight.
- Start Tittle With Keyword
Your tittle tag is the most important on-page SEO element. A study found that pages that started their tittle with a keyword ranked higher than those with a keyword in the middle of the title
- Dazzle With Multimedia
Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site
- Use Outbound Links
Outbound links to related pages is a relevancy signal that helps Google Zero-in on your page’s topic. An industry study found that adding outbound links to authority sites boosts a oage’s rank in Google
- Drop Keyword In The First 100 Words
Your keyword should appear in the first 100-150 words of the article. Putting the keyword early in the content emphasizes that your articles content is about that keyword
- Wrap Your Title In An H1 Tag
The H1 tag is your “headline tag”. Most blog platforms (like WordPress) automatically add the H1 tag to your post title. But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it
- Nail Loading Speed
Google is on the record as saying page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting
- Post Long Content
Longer content ranked significantly higher in Google. Aim for at least 1500 words when targeting competitive keywords