5 SEO Strategies Every Company Needs To Master

1. Get Quality links

  • Create authoritative content people want to read & share
  • Examine competitor backlinks
  • Post as guest on high ranking sites
  • Network in social media
  • Reclaim your brand: Get linked where you’re mentioned

2. Google Authorship

  • Influences page rank
  • Google+ profiles for all your authors
  • Authors claim their authorship

3. Set A Canonical URL

  • “Canonical” = the one best URL
  • Tells search engines which page is preferred (in case of duplicates)
  • Consolidates the power of a page
  • Permanently redirects (301) to canonical full link value

4. Micro data & Schema

  • HTML tags tell search engines what the page is about
  • Richer search results
  • Better search rankings

5. Responsive Design

  • Web pages alter their appearance according to device
  • Single HTML code for page serves desktop & mobile
  • Easier for users to interact with, share & link to

Don’t Do

  • Article marketing
  • Blog/forum Spam
  • Exact march anchor text
  • Exact match domain name
  • High volume, low quality content
  • Sidebar & footer links
  • Links in widgets

Use Long Tail Keyword
Over 70% of google search terms are long- tail (5-7 words or more), Used by people looking for something very specific, close to the end of the buyer’s journey.

  • Bring more targeted visitors to your site
  • Easier to rank
  • Clearly illustrates searcher’s intent
  • include social buttons on every page of your site, every blog post & press release & in all outbound communications
  • Focus on the channels your customers use

5-seo-strategies

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