5 SEO Strategies Every Company Needs To Master

5 SEO Strategies Every Company Needs To Master

1. Get Quality links

• Create authoritative content people want to read & share
• Examine competitor backlinks
• Post as guest on high ranking sites
• Network in social media
• Reclaim your brand: Get linked where you’re mentioned

2. Google Authorship

• Influences page rank
• Google+ profiles for all your authors
• Authors claim their authorship

3. Set A Canonical URL

• “Canonical” = the one best URL
• Tells search engines which page is preferred (in case of duplicates)
• Consolidates the power of a page
• Permanently redirects (301) to canonical full link value

4. Micro data & Schema

• HTML tags tell search engines what the page is about
• Richer search results
• Better search rankings

5. Responsive Design

• Web pages alter their appearance according to device
• Single HTML code for page serves desktop & mobile
• Easier for users to interact with, share & link to

Don’t Do

• Article marketing
• Blog/forum Spam
• Exact march anchor text
• Exact match domain name
• High volume, low quality content
• Sidebar & footer links
• Links in widgets

Use Long Tail Keyword
Over 70% of google search terms are long- tail (5-7 words or more), Used by people looking for something very specific, close to the end of the buyer’s journey.

• Bring more targeted visitors to your site
• Easier to rank
• Clearly illustrates searcher’s intent
• include social buttons on every page of your site, every blog post & press release & in all outbound communications
• Focus on the channels your customers use