12 Steps to Social Media Marketing Success

  1. Research
    and know your audience! what topics and interest are they most social about?
  2. Only Choose
    to utilize the networks and platforms that best speak to your audience.
  3.  State Your Key
    Performance indicators (KPIs). What do you want your social efforts to accomplish?  what does success look like in quantifiable terms?
  4. Write
    a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contest, content themes, crisis management steps, etc. Note that the strategy should be unique to each problem
  5. Align
    the members of your company around the plans. Assign responsibilities as to who is posting, who is responding, and who is reporting metrics.
  6. Take 30-60 minutes
    at the beginning of each week or month to schedule tweets, Facebook posts, LinkedIn posts, Pins, or other social media content. These can be original ideas, links to your own work, or links to outside content that may be useful or interest to your audience.
  7.  Create
    a content bank using a spreadsheet and plan out the content topics headlines, related links, desired scheduling, name of authors, and an area management approval on every line.
  8. Post
    relevant content relating to newsworthy topics and events in a timely manner. It’s important to share opinions as soon as breaking news happens.
  9. Treat All
    social channels separately. You shouldn’t be posting the same message across all channels – remember who the audience is behind each platform.
  10. Assign Someone
    to act as a customer service rep to be responsible to user generated content and negativity. don’t ignore comments and feedback
  11. Schedule Reporting!
    Depending on your goals, reporting metrics can occur weekly, monthly or bimonthly.
  12. Reanalyze
    your plan on a regular basis. If something in your plan isn’t working, switch it up or A/B test content to determine what your audience responds better.


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