How Does SEO Work?

How Does SEO Work?

Search Engine Optimization (SEO) is the process of improving a website for better search engine results

Web Analytics & Insight
Statistical analysis provides insight into website traffic, popular content and visitor which help to frame SEO strategy

Keywords
Primary and secondary keywords are selected to focus page content and drive traffic. Keywords are chosen based on relevance, search volume and competition

Site Architecture
The structure of a site is assessed for simplicity and ease of use. Areas such as page hierarchy and site navigation are reviewed for accessibility.

Site Optimization
Improving the SEO of your website takes time and strategy. Like interlocking gears, your plan requires regular maintenance, with the goal of achieving greater prominence for your site.

Content
Content is updated to include SEO-friendly features. Some of these on-page elements can include keywords, alt tags, anchor text and formatting. off page elements could include meta data

Usability & Design
Web design and page layout are reviewed to ensure optimal user experience. The priority of information, organization and clarity of design are all factors that affect usability.

Link Building
Incoming links helps promote your site, drive traffic and increase  page rank. Key components of finding good links are relevance and quality