12 Characteristics Of Future Media
12 Characteristics Of Future Media
- Connected
Individuals and groups can quickly and easily connect via the internet to share and create media including news, social media, games and entertainment - Data Driven
Digital channels bring new levels of precision and different speed of data and transactions that should yield dividends in business performance - Pervasive
Digital media that moves into real life through sensors and variety of devices giving experiences that are designed to fit given situations - Borderless
The movement of digital media across traditional geographical borders via the internet - Viral
The ability of a single piece of digital media to spread rapidly across audiences in many countries and/or communities - Personalized
Media specifically designed for and targeted to individuals rather than a general audience; examples are advertising, political messaging, education application - Participatory
Media created by m,any individuals through such activities as crowd sourcing, blogging or commenting: includes on-line comments - Immersive
Media that deeply involves multiple senses, not only sight and sound to create a perception of presence in a non-physical world - Interactive
Media products such as games which respond to users’ actions: Examples include massive multiplayer games and digital educational activities - Mash-able
The creation of new pieces of media product by combining already existing media - Multiplatform
Often called ‘transmnedia’ media properties created for and experienced on a variety of devices - Creative
Presenting a problem of idea from a unique viewpoint: revealing or leading to the unexpected
