#Lead generation

Your Digital Marketing Map

Your Digital Marketing Map

1. Web Design

A website is your identity, your brand online. Building a user-friendly website is the first step to digital marketing success.

 

2. Landing Pages 

Companies with 30 or more landing pages generate 7 times more leads than those with few than 10.

3. Web Analytics

6% is the average businesses spend of marketing budgets on analytics. This is important to make sure that the other 94% are spent wisely.

4. Mobile Advertising

Smartphone users who download a branded app buy 40.4% more of the brand’s products /services

5. Online Display Ads

The U.S. account for 24.7% of global online display impressions.

6. Email Marketing

89% of marketers said email is their primary channel for lead generation.

7. Pay Per Click

Sponsored results accounts for 64.6% of clicks for keywords search that imply high commercial intent.

8. Search Engine Optimization

70% of the links search users click are organic.

9. Content Marketing

Content is King. Good powerful content, whether its words, videos or pictures attract consumers, and establish your brand, the brand’s products/services

10. Explainer Videos

Viewers are 12% more likely to purchase a product after watching a product video.

11. Infographics

Businesses which use infographics grow in traffic on an average of 12% more than those who don’t.

12.  Blogging

Companies that blog have indexed page, and 97% more inbound links.

13. Social Media

Social media is the most powerful platform where you can market your business & increase its brand value.

 

The Complete Guide to Successful Landing Pages

The Complete Guide to Successful Landing Pages

For B2B marketers with long, complex sales cycles, landing pages are an essential tool for generating new leads. However, despite being very straight forward tools, landing pages are rarely optimized to their full potential. The typical landing page loses over half of it’s visitors immediately. This leaves a company with only a tiny portion of visitors being converted to leads. So how do you not only keep visitors on your page, but successfully convert them into leads?

 Optimize (and convert)

  • Design
    Keeping the look and feel of a landing page consistent with your brand will help capitalize on familiarity and perceive value.
  • Forms
    Forms can make a user uncomfortable. Creating forms with the user in mind helps minimize this feeling and maximize lead generation.
  • Value
    Users have to be enticed to provide their information. Providing an appropriate incentive will dramatically increase conversions.
  • Analyze
    Perfecting a landing page can take numerous tweaks and revisions. Spend time finding out what works and adjust accordingly

Design & Layout

When you only have a few seconds to capture a prospects interest, a well thought out and optimized layout can make all the difference to a pages success or failure.

  • All branding, colors and styles should be consistent with the full website.
  • A call to action and value proposition should be clearly visible to visitors.
  • Forms should be simple, easy to complete, and displayed prominently.
  • Navigation away from or around a landing page should not be provided.

Less is More

  • Call to Action
    It should be immediately clear to visitors which action a companion would like them to take.
  • Value Proposition
    A short paragraph or list starting the value in providing information provides a clear incentive to visitors.
  • Form
    One prominently displayed form prevents any confusion for the user on how to complete your call to action.

Form Essentials

Although simple, the structure of a form effects a visitors perceived notion of value, risk, and even credibility.

  • Get the Essentials
    The information collected by a form should be valuable and relevant to a specific goal.
  • Limit your Fields
    Minimize the number of fields will aid in completion.
  • Email Delivery
    Sending an offer via email instead of a redirect helps you begin a relationship

Provide Value

A landing page must offer the right incentive to be successful.

Is The Offer:

  • Relevant?
    Is it something a potential client would be interested in? Does it pertain to the appropriate industry and space?
  • Valuable?
    Does it provide a direct benefit to a potential client? Does it help them reach a goal or improve their situation?
  • Timely?
    Is it appropriate that stage in the sales cycle? Does it help move a prospect closer to buying?

Create Value:

  • Reward
    Visitors need to feel like they have made the right decision in providing their information. Provide them with something that will reward them and keep them coming back.
  • Target
    A prospect’s needs change constantly. Target consumers more effectively by developing a wider variety of content for different phases of the buying cycle.
  • Specials
    It always comes down to the bottom line, and providing special pricing or promotions can be an easy way to convert leads and keep visitors coming back to a site.

Analyze & Revise

Tracking usage statistics and adjusting strategy are key to achieving landing page success.

  • Set Goals
    Landing pages should always be designed with a specific purpose in mind. Explicitly stating goals and determining how they will be measured will make it much easier to monitor the success of a landing page
  • Adapt
    Industries and users are constantly changing and a landing page strategy needs to keep up. If a landing page is not performing, it may be time to make a change.

Identify Key Metrics

  • Visits
  • Conversions
  • Downloads

10 Ways to Design a Landing Page that Sells

10 Ways to Design a Landing Page that Sells

1. Meta titles, description & URLS
Make your page SEO friendly with highly relevant keywords. With relevant titles and meta descriptions, you can drive more quality traffic to your landing page

2. Contact methods
Phone numbers are most commonly found in the top right hand corner. Place your contact number here so your customer can get in touch with you as quickly as possible

3. Compelling headings
A headline will set the expectations of your visitor almost instantly and will help decide if your page is suitable for them or not. Just like a newspaper article, make your headlines powerful and compelling.

4. Scarcity
The harder to get a product or service is, the more enticing it becomes. Use words like”limited time only” or “This month only” or “Daily sale”

5. Hero Shot
The image needs to be unique to your business and communicate what you do immediately.

6. Bullet Points
long stabs of text tire the eyes quickly. Bullet points are not only easier to read, they make it easier to absorb information.

7. Calls to Action
tell your visitors exactly what you want them to do. Reduce their frustration and confusion by making your instructions large, clear and easy to read.

8. Build Trust
You wouldn’t buy something if you did not trust the company. Use testimonials, case studies or even the logos of companies you’ve worked with to establish creativity.

9. Benefits Trump Features
Include the features of your product or service, but describe them in a way that emphasizes their benefits: how your offering will improve the lives of your customers.

10. Useful Footers
Proving a physical address in your footer shows that you are in established business. Place links for other pages which may interest your readers here in case they want more information

Getting Started with a Mailing List

Getting Started with a Mailing List

There is no guarantee that any external marketing platform will say the same forever. If you actively build your email list, you will always have a way of communicating with your clients. Here are 7 simple tips to get you started.

1. Choose a Provider
There are many mailing list providers out there, but by far the most popular for beginners, due to the ease of setting it up and because it’s free to use up to your first 2000 subscribers, is MailChimp.

2. Create Your List
To begin with, you can just create one master list that everyone goes on. You can start segmenting your list, or creating multiple ones, once you get more confident or your business grows to need it.

3. Create a Sign up Form
Create a new page on your website, which tells your customers about the benefits of being on your list. There are many plugins that will let you integrate with MailChimp and other mailing list providers

4. Make it Easy for People to Sign up
Along with your dedicated page, you should have other sign-up forms around your website. The sidebar of your blog is a good place for one, and you can even get a plugin that adds to simple tick box to your blog comment area. A free service such as SumoMe, allows you create ‘scroll boxes’, which pop up as your visitor scrolls down your website or blog. The easier it is for your visitors to sign up, the more like they are to do so.

5. Great Lead Magnet
A lead magnet is a little bit of extra incentive that you can offer people in return for signing up to your list, it should be something that either adds value or is somehow relevant and irresistible for your target clients. To begin with, you can just have one lead magnet, which you can set MailChimp to send automatically in the final ‘welcome’ email

Ideas for Lead Magnets

  • A digital Resource
    Design a resource, such as a checklist PDF of interest. For example: ‘What to wear to a photo shoot’
  • A Discount Code
    If you sell physical products a special discount code for subscribers is effective.
  • Free Artwork
    You could give away a printable file of your artwork. or a desktop wallpaper with your photography

6. Create a Welcome Email
Your welcome email should make your customers feel well, welcome! Let them know what they can expect from you in the future, and don’t forget to upload your lead magnet if you are sending it in this way.

7. Communicate with your List
Once you have people on your list, think of ways to give value to them. Things you could do, exclusive glimpses of work in progress, behind the scenes videos, and advice that solves specific problems for your customers. Also, encourage them to send replies to your emails to show you listen.

7 Website Essentials To Land You More Leads

7 Website Essentials To Land You More Leads

For most businesses, a website is the key destination of their online marketing journey. Pack these seven elements into your website and say aloha to new customers and more sales.

(1) Optimize Your Website For Conversions.
Effectively guiding consumers to contact you via a prominent phone number, web form and live chat

66% of small business websites lack a form-fill option to request info. Bia/Kelsey

(2) Link To Your Social Media Pages From Your Website.
Sites like Facebook, Twitter and LinkedIn help customers get the information needed to buy.

(3) Make Your Site Mobile Friendly
With a click-to-call number, map, hours and product information.

46% of consumers rely on cell phones to research products, service and business locations. marketing Land

(4) Keep Content Balanced And Accurate.
Remove content about products or services you no longer offer.

(5) Use Engaging Videos
To build credibility and attract visitors who don’t want to read about your services and successes

85% of people will watch a video about a product of interest for at least 1 minute. eMarketer

(6) Remove Dated Design Elements That portray your business as old. Modern, simple design beats outdated or overwhelming elements such as garish color combinations, type in all caps and blinking or swirling of text.

(7) Make Your Page User-Friendly.
A load time longer than two seconds, broken links, flash-based pages, and difficult navigation drive customers away.

40% of people will abandon a web page if it takes more that three minutes to load. Econsultancy

7-website-essentials-land-more-sales

B2B Lead Generation Channels

B2B Lead Generation Channels

There are many different ways to capture B2B sales leads from many different sources and platforms. Having multiple ways to capture leads will tell you which methods of lead generation are the most effective for your business. Applying the following B2B lead generation strategies will help your business increase leads, maximize ROI, and most importantly grow your sales.

  1.  Email Marketing
    This is the most popular method used among marketers and continues to be the most widely used since marketers are able to reach thousands of people at a given time. If used correctly, email marketing can be a very effective channel to reach many people, create good leads and ultimately get sales.
  2. Content Marketing
    Creating content such as infographics, videos, white papers, webners and other types of interactive media can be a great way to reach your audience and create a lasting effect by providing some sort of valuable and useful information. The more you teach, the more you sell.
  3. Search Marketing (SEO & SEM)
    Ensure visibility by creating sitemap so that your website can be seen by google bots that crawl & index your webpages. Paid advertising through platforms like Google Adwords & Bing Ads for your landing pages takes this a step further and speeds up the process of getting traffic & boosts your rankings
  4. Social Media
    Start a conversation on social media by sharing your content across all of your social platforms such as Facebook, Twitter, LinkedIn, Google plus, Reddit etc… Encourage your co-workers to like and share can also be a great way to get more visibility and credibility for your company.

best-b2b-lead-generation-channels

5 Lead Generation Idea

5 Lead Generation Idea

If you want to increase the conversion rate on your website, you need to get smart and creative with your lead generation tactics. Asking for blog subscriptions and gating high-quality content still works but you have to be smart about where you’re offering them on your website. And they shouldn’t be your only lead generation plays

Here are some lead generation ideas for B2B and B2C marketers to try

1. Put your Calls-to-Action In People’s Natural Eye Path
An eye tracker study found that when people read a webpage, we naturally start by looking in the upper left hand corner of the page and then move our eyes in an F-shaped pattern

2. Use pop-up and Slide-in Forms the Right Way
Pop-ups have been vilified in the last few years -and quite understandably, too.

3. Add Anchor Texts to Old Blog Posts that Align Closely with your Gated Offers
An anchor text CTA is a standalone line text in a blog post linked to a landing page that’s styled as an H3 or an H4 to make it stand out from the rest of the post’s body copy.

The more relevant the anchor text CTA is to what the visitor is looking for, the better it’ll perform.

4. Support the Launch Of a New Campaign with a Launch Post and other Blog Posts on Related Topics.
Every time you launch a new marketing campaign, posting the good news on your blog should be a key part of your launch plan. It’s a great way to let your existing subscribers know what new content, products and features you’re putting out there, and it also helps introduce these launches to brand-new audiences.

5. Use Social Media Strategically for Lead Generation.
In addition to promoting new blog posts and content to your Twitter, Facebook, LinkedIn, and other social sites, be sure to regularly post links to blog posts and even directly to the landing pages of offers that have historically performed well for lead generation.

You’ll need to do a lead generation analysis of your blog to figure out which posts perform best for lead generation

5 Lead Generation Idea

The Complete Guide To Successful Landing Page

The Complete Guide To Successful Landing Page

For B2B marketers with long, complex sales cycles, landing page are an essential tool for generating new leads. However, despite being very straight forward tools, landing pages are rarely optimized to their full potential. The typical landing page loses over half of it’s visitors immediately. This leaves a company with only a tiny portion of visitors being converted to leads. So how do you not only keep visitors on your page, but successfully convert them into leads?

Optimize (And Convert)

  • Design 
    Keeping the look and feel of a landing page consistent with your brand will help capitalize on familiarity and perceive value
  • Form
    Forms can make a user uncomfortable. Creating forms with the user in mind helps minimize this feeling and maximize lead generation
  • Value
    Users have to be enticed to provide their information. Providing an appropriate incentive will dramatically increase conversions.
  • Analyze
    Perfecting a landing page can take numerous tweaks and revisions. Spend time finding out what works and adjust accordingly

Design & Layout
When you only have a few seconds to capture a prospects interest, a well thought out and optimized layout can make all the difference to a pages success or failure.

  1. All branding, colors and styles should be consistent with the full website.
  2. A call to action and value proposition should be clearly visible to visitors.
  3. Forms should be simple, easy to complete and displayed prominently.
  4. Navigation away from or around the landing page should not be provided

Less Is More….

  • Call To Action
    It should be immediately clear to visitors which action a company would like them to take
  • Value Proposition
    A short paragraph or list stating the value in providing information  provides a clear incentives to visitors
  • Form
    One prominently displayed form prevents any confusion for the user on how to complete your call to action

Form Essentials
Although simple, the structure of a form effects a visitors perceived notion of value, risk and even credibility

  • Get The Essentials
    The information collected by a form should be valuable and relevant to a specific goal
  • Limit Your Fields
    Minimizing the number of fields will aid in completion.
  • Email Delivery
    Sending an offer via email instead of a redirect helps you begin to build a relationship.

Provide Value
A landing page must offer the right incentive to be successful.

  1. Reward
    Visitors need to feel like they have made the right decision in providing their information . provide them with something that will reward them and keep them coming back.
  2. Target
    A prospect’s needs change constantly. Target consumers more effectively by developing a wider variety of content for different phases of the buying cycle.
  3. Specials 
    It always comes down to the bottom line, and providing special pricing or promotions can be an easy way to convert leads and keep visitors coming back to a site.

Is The Offer;

  • Relevant?
    Is it something a potential client would be interested in? Does it pertain to the appropriate industry and space?
  • Valuable?
    Does it provides a direct benefit to a potential client? Does it help them reach a goal or improve their situation?
  • Timely?
    Is it appropriate for that stage in the sales cycle? Does it help move a prospect closer to buying?

Analyze & Revise
Tracking usage statistics and adjusting strategy are key to achieving landing page success.

  1. Set Goals
    Landing pages should always be designed with a specific purpose in mind. Explicitly stating goals and determining how they will be measured will make it much easier to monitor the success of a landing page.
  2. Adapt 
    Industries and users are constantly changing and landing page strategy needs to keep up. If a landing page is not performing, it may be time to make a change.

Landing-Page