The 3 Phases in the Life of a Digital Marketer

The 3 Phases in the Life of a Digital Marketer

The Age of Innocence

• 40% intend to keep their job for another 5 years
• 46% have no budget for social media but expect that to change in the coming year
• 39% care most about how many people visit their website
• 14% have no plans to invest in social

The Age of Disillusionment

•  36% are unlikely to stay in their current job for over 5 years
• They are allotted up to 25% of total marketing budget on social media
• 40% value website traffic & content virality
• Creating good content is key

Age of Enlightenment

• 43% love their job and wouldn’t trade it for anything else in the world
• 12% Still have no budget for social media and do not plan to invest in social media this year
• ROI is in the top 3 metrics for success
• 38% measure their performance with content virality