October 2016

8 Ways To Increase Awareness & Drive Traffic To Facebook Promotions

8 Ways To Increase Awareness & Drive Traffic To Facebook Promotions

1. Post it on your Facebook page.
Sounds like a no-brainer, doesn’t it? Yet some admins rely on users seeing their tab to learn about their promotion – a “build it and they will come” mentality. Be proactive with your promotion!

  • Pin it to the top of your timeline.
    This will keep the post at the top of your timeline and prevent it from getting buried when new content is posted. The pinned post will stay there for seven days.
  • Highlight Your Post
    Increase the visibility of your post by stretching it across the entire width of your timeline.

2. Reward Referrers
Offer a bonus entry to entrants when their friends and followers enter the promotion through a shared link.

3. Utilize Other Social Media Platforms To Promote Your Context.
Share your promotion with your Twitter, Pinterest, Google+ and LinkedIn fans – spread the word across all your social media platforms!

4. Make Them An Offer They Can’t Refuse
Pick a prize that is relevant to your core audience – something that resonates with the fans that you want to hang around long after the winner is announced. The right promotion paired with a high-demand (yet relevant) prize, will yield higher entry rates and more shares.

5. Link From Your Website or Blog
Many of the visitors to your website or blog aren’t fans of yours on Facebook. Direct traffic from your website by including a banner ad or link to your promotion or create a blog post that highlights the promotion with a link to the tab.

6. Include A Link In Your Newsletter
If you send out a newsletter or have an email list, include a mention and link to your Facebook promotion. Again, don’t assume that your contacts are already fans on Facebook

7. Create A Custom Facebook Cover Photo
Now that Facebook has relaxed their cover photo guidelines, you can use that space to direct traffic to your promotion.

8. Use Facebook Ads.
If you really want to make a splash and attract fans to your promotion, Facebook ads are an affordable way to reach a large audience.

  • Promotion Posts: Make sure more of your pages fans see your promotion by promoting a post that links to your content, or choose to target new fans
  • Facebook Ads: Looking for a broader reach? Target potential new fans based on specific interests

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How To Prevent A Car Accident

How To Prevent A Car Accident

Tips For Staying Safe on the Road

  1. Use Signal Lights
    Using signal lights warns other drivers that you want to change lanes. This allows them to be prepared for your next move.
  2. Don’t Speed 
    Always follow the posted speed limit. Going faster can be hazardous, especially for new drivers, If driving at night, in bad weather or high traffic volume, consider driving below the speed limit.
  3. Be A Defensive Driver
    Keep an eye out for what others are doing. Always check blind spots and keep a good distance from other cars- it gives drivers more reaction time if something goes wrong.
  4. Avoid In-Car Distractions
    Do not text and drive! Drivers who text while driving are 23x more likely to get into crash. Other things to avoid are eating and putting on make-up.
    Distracted drivers account s for 350,000 crashes per year.
  5. Follow The Law
    Traffic laws are designed to protect you and other drivers on the road. If not followed, we not only put ourselves in danger, but also risk the lives of innocent by-standers and drivers.

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7 Surefire Tips To Overcome Presentation Anxiety

7 Surefire Tips To Overcome Presentation Anxiety

Racing pulse rate, sweaty palms, blood rushing to your face, butterflies in your stomach, trembling voice -if you experience any or all of these symptoms before and/or during your presentations, then you may be plagued with what is commonly known as performance anxiety.

1. Practice Makes Perfect

  1. Practice in the same venue where you will be presenting and in front of small audience who can give honest feedback
  2. Practice in front of a mirror and record your presentation
  • Rehearsing answers to possible questions
  • Working with the same tools you will be using in your presentation
  • Learning everything you can about the subject matter
  • Coming up with and practicing a fallback plan in case you commit any major mistake

2. Redirect Your Nervousness
Channel energy from unwanted anxiety to something more productive like being more expensive in gestures to boost confidence as you do along

3. Visualize
Scan for friendlier faces in the crowed to imagine your entire audience in a different light

4. Force Yourself to Act Confidently
Forcing yourself to act confidently through appropriate eye contact, body language, facial expressions and tone of voice can direct your mind to eventually follow

5. Ask Yourself “What’s the Worst thing That could happen”
You will soon realize that you tend to exaggerate your pessimism and whatever possible negative outcome isn’t such a big matter after all

6. Practice Breathing Techniques
Take a deep slow breaths to improve blood and oxygen flow to the brain thereby increasing mental alertness and functioning

7. Prepare Your Audience

  • Begin your presentation by cracking a joke or asking a question
  • Establish rapport by talking to them as you would with a friend

Interesting Facts
The best performance enjoy presenting in front of a crowd, not just because they love the attention, but because they also like what they’re doing. Enthusiasm is highly infectious – when you love your presentation your audience will likewise love it. When you imagine yourself to be doing something you feel passionate about, the tips described above will come easily and natural

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How to Park Your Car Correctly

How to Park Your Car Correctly

Keep three things in mind; accuracy for not going over the kerb, control to keep at a steady pace and observation

Parallel Parking:

  1. Find Suitable Spot
    Find a suitable spot for parking. Look for a space you can safely get your car into without hitting another car
  2. Study the Space
    Study the space as you drive up. When you see the space, signal towards it and slow down. Pull up next to the car in front of the space. Your car should be away from the parked vehicles about the normal amount of separation you have when driving down the street.
  3. Reverse
    Turn the wheel and start reversing. Check the driver-side mirror to make sure the street behind you is clear of traffic before you begin to back up.
  4. Back into Space
    Back most of the way in. Release the brakes and slowly begin turning somewhat sharply and backing in to the space. While backing into the space, often check in front of and around your car. Continue until the rear wheel facing the curb is nearly as close as the final distance desired and the rear end of the car is still a few feet from the car behind.
  5. Straighten
    Straighten out as you finish pulling in.Turn the steering wheel to the left once the rear of your vehicle is mostly in the space, still going backward. You’ll manoeuvre completely into the space and straighten out your car at the same time.

Perpendicular Parking:

  1. Move to Starting Point
    Move car forward to the start point. Allow at least 8 feet between the cars in the row your parking in and your car.
  2. Turn the Wheel
    Turn your wheel when the front bumper is beyond the taillights of the space before and your shoulder is even with the painted line before parking space
  3. Enter the Space
    Turn the wheel and slowly enter the space. Straighten your wheels when your hood passes the center of the space.
  4. Pull Ahead
    Pull ahead so that your bumper is about foot from the car in front of you. Make sure the back of your bumper is not sticking out of the space

Pay Attention: The vast majority of accidents involving parking a car is a result of lack of attention of the driver

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The Challenges of safe Driving

The Challenges of safe Driving

  • Red lights 
    7.3 million red light violations every year are result of distracted driving
  • Children 
    Children are 12 times more distracting to a driver than talking on a cell phone
  • Fleet Truck 
    7 out of 10 fleet companies have written policies to regulate distracted driving
  • Bicyclist
    Nearly 50,000 cyclists were killed or injured in motor vehicle traffic crashes in 2011
  • Cell Phones 
    660, 000 drivers are using cell phones while driving at any given moment during the day
  • Car Radio
    25% of car accidents in the US are a result of driver distractions -changing the station changes your focus from the road to the radio
  • Texting 
    Drivers who text while driving are 23 times more likely to be in or near a crash?
    Based on a recent survey, 50% of teens use their cell phone while driving, both to talk and text
  • Pets
    84% of pet owners travel with their pets in automobile
  • Food
    70% of people admit to eating while driving

The Three Key Types of Distraction

  1. Manual
    Taking your eyes off the the wheel
  2. Visual
    Taking your eyes off the road
  3. Cognitive
    Taking your mind off driving

5 Tips For Safe Driving

  1. Put your phone on silent to avoid temptation from incoming calls and messages. If you need to make a call, pull over to a safe area first.
  2. Make sure you are well rested before any road trip. To avoid drowsiness, take turns driving or take breaks to fuel up on food and water.
  3. Prepare for the drive ahead – eat, review maps, program your favorite radio stations – before any road trip.
  4. Obey posted speed limits and always maintain a safe distance from other vehicle on the road.
  5. Talk to your kids about safe driving habits before they reach driving age and remember they will learn by example!

safe-driving

How to Choose Barefoot Shoes

How to Choose Barefoot Shoes

For thousands of years, humans have adapted to living and running with bare feet. Most modern shoes significantly change the way we use our feet, but going shoeless isn’t always convenient. Sometimes business require shoes, sometimes you want a little more protection and sometimes the look and style of shoes is preferred. There are now many barefoot shoes that claim to offer the benefits of bare feet, but some do better than others. Here are few key points to consider when choosing minimalist footwear:

  1. Low/No Heel-Toe Drop
    Heel-toe drop is the difference between the thickness of a shoe’s sole at the heel and the thickness at the toe. Most modern shoes add thick cushioning under the heels of shoes, which encourages people to strike the ground with their heels first when running or walking. This creates a harsher, more jarring impact than striking midfoot or forefoot first -the way most people walk and run when barefoot. Look for shoes with little or no heel-toe drop.
  2. No Arch Support
    Many shoes add extra padding under the arch of the foot. This was once believed to give comfort to people with weak arches, but recent studies suggest that arch supports may increase chances of injury by acting as crutches that prevent planter muscles in the foot from flexing and straightening properly. For a more barefoot experience,look for shoes without padding under the arch.
  3. Wide Toe Box
    The toe box is the space in the front of a shoe that surrounds the toes. Some shoes have narrow or pointed toe boxes simply because they make feet look smaller and more fashionable. If the toe box constricts the foot and does not allow toes to splay as they would when barefoot then the shoe may be inhibiting natural movement and growth. Look for shoe that allow your toes to spread!
  4. Thin & Flexible Soles
    When you wear your shoes, how do they look as you stretch and bend your feet? Shoes that force the toes to stay in an upward position may lead to pronation and foot disorders. A truly barefoot shoe that encourages natural movement will bend to follow the shape of your foot. Thin and flexible soles not only offer more freedom of movement, but also allow more ground feel. Your walk and run and your body reacts accordingly. Thick and rigid soles may block this connection keep soles skinny, flat and bendy!
  5. Lightweight
    This one should be obvious. Heavier shoes not only require more energy to move, but add more strain from torque on your joints. Nothing is lighter than bare feet, so the lighter the shoe, the better.

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Which Shirt Collars Require A Tie

Which Shirt Collars Require A Tie

These Don’t Require A Tie

  1. Spread:
    One of the most common collars today is the spread collar, which comes in a variety of angles and points. “Spread” refers to the distance between the collar points.
  2. Club:
    A unique style forwarded by an English boarding school that was looking for a way to differentiate its students. It peaked in the 1930s and has had a recent revival due to period shows like “Mad Men”
  3. Button-Down:
    Another collar that spent its early day in sport, the button-down collar was first attached to oxford cloth button-down shirts. Today, the button-down style can be worn with casual suiting

These Do Require A Tie

  1. Forward Point:
    The most traditional choice, the forward point collar has fallen out of favor with some for its inability to be worn without a tie. A smaller opening between collar flaps allows for more tie knot variety.
  2. Cutaway:
    The cutaway is designed to be worn with a very large tie knot. Think of it as an extreme spread collar that’s more prevalent on red carpets than in bedrooms.
  3. Tab:
    A rare style now, the tab collar’s popularity has waxed and waned over the last century. Designer Tom Ford attempted to bring it back when styling James Bond in “Skyfall,” but it didn’t stick

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Men’s Style 2016

Men’s Style 2016

2016 is a year in fashion where every man will be able to find the right suit for their individual needs. With a variety of styles, fabrics and silhouettes, every body type can be featured in its be light

Suits For Every Budget
Fashionable suits are available for all budgets. While the proverbial “well dressed man” can spend several thousand dollars, the purchase of a new suit need not be expensive at all. Quality suits can be found online for as little AS $79

Fabrics

  • A wool is traditionally thought of as the most common fabric for men’s Suits. Depending upon the weave of the wool, these suits can be worn for winter as well as more mild temperatures. Wool is durable and drapes well against the body.
  • Cashmere may also be blended with wool, giving a suit a softer luxurious texture.
  • Linen suits say summer, with heavier types of linen less likely to wrinkle easily.

Jackets With Multiple Buttons
Fashionable suits for men can be purchased with one button, all the way up to five buttons suits.

Double Breasted Suits
Heating up the runways in men’s fashion for 2016, were a large number of suits designed in this modern and yet classic style.

  • Double breasted jackets can be worn for any occasion, from office wear to former party attire.
  • For the gentleman who seeks to add a retro vibe to his wardrobe, the double breasted suit jacket fits the bill.

Linen Suits
Linen is a fabric that continues to make a statement for spring and summer

  • Lightweight and well ventilated, a linen suit is perfect for everything activity from the daytime office to chic night-time wear.
  • A stand-out in linen fashion, was the arrival of lightly colored linen suits in shades of cream, tan and white.
  • One style that remains popular is the linen suit, worn by grooms and their groomsmen for beach for weddings at the beach

 

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The Gentleman’s Guide To A perfect Suit

The Gentleman’s Guide To A perfect Suit

Not many men know what to look when buying a suit. This infographic will show the perfect measurements and things to look out for when buying a new suit.

  1. Collar
    The Suit collar should follow the shirt collar very closely – there should be NO GAP. The overlapping lapel should not rise and curve against the shirt, but lie flat at a straight angle.
  2. Shoulder
    Your suit should ALWAYS have perfectly tailored shoulders. If they end slightly before, or slightly after your shoulders the jacket will not look right.
  3. Shirt Sleeve Length
    Between a quarter and half inch of your shirt cuff should be visible after your suit jacket arms.
  4. Sleeve Length
    Jacket sleeves should fall where the base of your thumb meets your wrist. Not below, and not above.
  5. Buttons 
    If you are wearing a 2 button suit jacket then only the TOP button should be fastened. If you are wearing a 3 button suit jacket then the middle button should be the only one fastened. The fastened button should never fall below the navel
  6. Jacket Length
    Your knuckles should even with the bottom of  your jacket
  7. Trouser Length
    You should have around 1 inch of break falling over your shoes. Too much break looks sloppy and ill fitting, where as too little break will show your socks or ankles

Shoes

1. Navy Suits

  • Black shoes
  • brown shoes
  • Red/Burgundy shoes

2. Grey/Black Suits

  • Black shoes
  • Brown shoes
  • Red/Burgundy Shoes

3. Brown Suits

  • Brown shoes
  • Red/Burgundy shoes

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The Perfect Modern Suit For The Modern Man

The Perfect Modern Suit For The Modern Man

Stays
They keep your collar erect. Take them out before laundering and then get them back in there.

Lapels
Nothing defines a suit louder than the lapels. Try it slim – it’s contemporary without too much hipster baloney

Shoulders
A good suit should hug your shoulders. Let it hold you firmly, in a friendly way

Handkerchief
Wear your top pocket square to bring attention to the chest, not the belly

Sleeves
Think about width, tailoring sleeves to rid them of excess fabric cuts a mean figure.

Tie
It’s the first thing people notice keep it bold and classy and let it tie the rest outfit together. The tip of your tie should end at your belt-line, no shorter, no longer.

Torso
Your jacket should fit the silhouette to rid them of excess fabric cuts a mean figure.

Buttons 
Three is spicy but two is where its at. Foul-proof low buttons will build a long slim look

Ticket pockets 
Channel your inner dandy.

Flap Pockets
Classic. End of story

Cuff
It’s like the frame on a painting, let a little sleeve show through as a finishing touch. It also lengthens the look of your arms.

Belt
Yes, it should match your shoes and no you don’t have to wear one if your pants fit well

Wash
Every outfit should have one timeless element, why not your watch? Consider a vintage model but makes sure you buy it from a reputable dealer

Pants
Slim, flat-long and quitting at the tops of your shoes and of story

Shoes
The one thing every man should own is a black lace-ups. Real dress shoes have leather soles. Take care of your shoes: taps on the heels and toes, cedar shoe trees when you’re not wearing them. Big man, solid shoe . Choose a substantial sole to anchor your weight. Your dress shoes should be as contoured as your suits. Say no to square toes. Black lace

Get A Tailor
Spend a couple of dollars to make a $100 suit go the distance of a $1000 suit

  • $40 Sleeves
  • $30 Cuffs
  • $35 Body
  • $35 Pants
Cheat Sheet
  • Make sure it fits right, find a tailor
  • You’ll never go wrong wearing a two-button suit with a narrow lapel. It’s once classic and completely contemporary.
  • Flat front, trim pants with very little break at the ankle should do you right.
  • If you can’t cup your hands under the hem of the jacket then it’s too long.
  • Show some cuffs. It’s the mark of a well-dressed fellow.
  • Follow the seasons – cottons suits in summer, tweeds, flannels and corduroys in winter.
  • keep your patterns subtle or isolate them in small cases.

Shirts

  • Keep it trim, slim and shorter than you think. You should be able to easily cup your hands beneath your suit jacket
  • Know  what size of shirt you wear, seriously, measure. Always buy a fitted dress shirt you’d like to be.
  • When in doubt, go with a semi-spread collar. Unbutton and unpress your oxford, it;s cooler that way. And some personality with a paid or gingham dress shirt and a dark tie.
  • Be a man: wear pink to the office. Loosen up: Show off your cuffs. Use stays. Learn to wash and iron, It’ll save you some top quality care.

Ties

  • Slim ties, about (2.5) inches wide, will put together a modern look.
  • The tip should reach to the belt. The four-in- hand knot will always do you right. If you’re confused by colors and patterns, keep it simple with a solid dark tie and white or light -color shirt
  • Buy a slim silk knit tie and wear it with everything you own. Match your ties to other fabrics
  • -Cotton ties with cotton suits in summer, wool with wool in winter.

Color, Pattern

  • The width of your lapels should be in proportion to the width of your tie jacket and shirt.
  • It’s foolproof to mix and match one pattern and one solid with tie and shirt
  • Go ahead with more color, just make sure its right for you. When it’s cold out, wear a slim V-neck sweater under your suit

Shoes
They should be as streamlined as your wardrobe, kept clean and polished whenever you can manage. Be sure to store them with shoe, absorb moisture and keep them smelling fresh

 

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