10 Ways To Make The Most Of Your eCommerce Christmas
10 Ways To Make The Most Of Your eCommerce Christmas
It’s always good time to be an eCommerce business. But with only a few months till Christmas, now’s as good a time as any trade online.
If you’re starting out, don’t worry and follow our eCommerce business checklist to enjoy a merr-e Christmas this year.
- Advertising And Campaigns
Spread the word through social media and traditional means. Products, offers, special items, delivery times – get it at all out there. - Keyword And SEO
Make sure pages data is optimized to include popular keywords that reflects the time of year and gifts for sale - Customize Your Pages
It;s Christmas – so have your website appearance reflect this if not all over, at least on the gift pages - Organize Your Products
Gifts for him/her, Dad, Mum, Granny. Categorize products in a way that people will search – especially personal gift items - Packages Sell Well
Most folk have more than one present to buy. Offer packages to encourage buying more than one item. 2-for-1, buy-one-get-one-free and so on. - Gift Wrapping
Anything you do that means less for the customers to do is a massive incentive. Offer a complimentary gift wrapping service wherever possible. - Delivery And Returns
Clearly state delivery times and return policies. Make sure customers know your latest delivery dates for arrival before 25 December. - Mobile Internet
Shoppers on the move make up a huge proportion of eCommerce customers. Get your site optimized to cash in on this huge market
44% of smartphone owners will consider doing Christmas shopping online - Last Minute Shoppers
Offer a premium service for last-minute shoppers if you can. Everyone forgets something, so be ready. - Sales
Start your sales as soon as you can. Smartphone and tablets will be top gifts this year – so that’s a lot of browsers over the festive period.
